Sony 3D ads to appear in 3DS game

While Sony and Nintendo are definite competitors in the videogame space, they do both share a common goal: make consumers want 3D games. It makes sense, then, that Sony is using an upcoming 3DS game to promote its own 3D media - the company is apparently placing ads in Pro Evolution Soccer 3D.

An early screenshot shows a large Sony banner on the side of the soccer field along with its "make.believe" and "3D" imprints.

Last year, Sony marketing VP Peter Dille said that he hopes the people at Nintendo "do a great job" with the 3DS, because, "Collectively, we [the entire industry] need to make sure a consumer has a good experience with 3D however they're experiencing it."

Sony apparently sees the 3DS as a stepping stone into the world of 3D gaming. Once those players are ready to mature, they might turn to the PS3 and a 3D TV... if they can afford it.

[Source: Siliconera]

Feb 28, 2011




  • LTS - March 2, 2011 4:27 a.m.

    Meanwhile, Sony censored the kinda-Xbox controller from the PSN release of the Duke Nukem Forever Trailer
  • Dumbass92 - March 1, 2011 11:55 p.m.

    *ment one of the main sponsor for the UEFA Champions League.
  • Dumbass92 - March 1, 2011 11:49 p.m.

    There are Sony/PS3 ads on the 360 version to, because Sony is one of the UEFA Champions League, and that is a licensed mode in PES 2011. This has nothing to do with them working together, but realism.
  • Andyjoe - March 1, 2011 4:49 p.m.

    My first thought was "WTF!?!", but then I thought "Well, at least there working together for once instead of being at each other tooth and nail." lol.
  • OTLeon - March 1, 2011 4 p.m.

    Sony is the sponsor of the European Championship so it is not surprised to see this in a "real" stadium. But anyway, a lot of people in Japan said the new PES is not that good, I probably pass this game.
  • philipshaw - March 1, 2011 2:08 p.m.

    This isn't really news, it happens all the time in football games because they want to give you the same experience you see on TV
  • Darthspud - March 1, 2011 7:32 a.m.

    I think It's more realism on the PES teams part as we really do have those banner on football grounds.
  • Oeufs - March 1, 2011 4:10 a.m.

    Marketing for gamers in a game is logical, no? I wouldn't necessarily say Nintendo and Sony are working together as the marketing in a third-party game only has to appeal to licensing terms, not Nintendo's approval. Plus, Sony aired the World Cup in 3D didn't they?
  • shawksta - March 1, 2011 4:07 a.m.

    Great to see them work together except that its Sony TV, its possible the Games Sony dont know. "Sony apparently sees the 3DS as a stepping stone into the world of 3D gaming. Once those players are ready to mature, they might turn to the PS3 and a 3D TV... if they can afford it." I hope that statement is what you think Sony is thinking about the Advertisement, otherwise that makes no sense considering the 3DS's glasses-free is a step up and is getting Mature games and that the original DS had a massive variety for anyone of any age
  • chrisat928 - March 1, 2011 3:25 a.m.

    I'm willing to bet that the games division of Sony has nothing at all to do with this.
  • McFleischwurst - March 1, 2011 2:32 a.m.

    @ claytonmiller couldn't agre more and I think it's kinda awesome seeing two industry giants working together at least a bit. that said a litle competition never hurt anyone
  • claytonmiller - March 1, 2011 2:21 a.m.

    See how nice it is when we all get along?

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