After just over a month on Facebook, EA's The Sims Social
has already edged out FarmVille in terms of online users. The close competition
between the two sees EA's title, at time of writing, commanding approximately 1.2
million daily active users more than Zynga's, according to social media data
aggregator AppData. But this competition isn't for the top of the heap: while
The Sims Social may have stolen FarmVille's #2 spot, the chart remains led by
Zynga's own CityVille – which continues to outpace both titles.
When averaged out over a month, the figures put Sims still ahead of Farmville, but behind CityVille and two other Zynga titles: social strategy-RPG Empires & Allies and Texas HoldEm Poker. The victory over FarmVille, arguably the most recognizable of Zynga's apps, confirms a positive launch month for EA's Facebook spinoff, which would seem a natural fit for the long-running Sims franchise. A strong correlation between daily and monthly users suggests that new players are sticking with the title beyond a one-time try, but it'll be a few months yet before we see whether EA will establish a lasting presence to rival Zynga's domination of the Facebook market.
Sep 12, 2011