Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
  1. Games
  2. Action

Rare struggles to regain relevance with new logo

News
By GamesRadarChrisAntista published 3 June 2010

The legendary developer rings in its 25th Anniversary with sterility!

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

You’ll have to pardon our nostalgic gripes today. Yes, Rareware is certainly no longer the digital powerhouse it once was. Many of Rare’s founders have parted ways with the company since their acquisition by Microsoft, so it’s not like the folks behind Donkey Kong Country, GoldenEye, and Cobra Triangle are still held aloft alongside today’s next-gen developers. That said, we’re not here to forecast darkness in the periphery of our rose-tinted glasses. Rare’s still got life left in it. Viva Piñata kicks ass, and the company is responsible for the adorable Xbox Live Avatars, currently the best custom character creator on any console.


Above: And so on...

To mark the company’s newly dedicated focus on Project Natal, as well as its 25th anniversary (of the name Rare, the developer actually began several years earlier under the name “Ashby Computers and Graphics Ltd.”) Rare is rebranding itself with the new set of logo variations you see above. Look, we understand that Rare may very well be better suited to making motion control games than creating more sequels to Banjo-Kazooie. If you’re going to compete directly with Nintendo, who better than the developer responsible for a giant percentage of its legacy… But why so damned boring, new logo?!

Standing at a quarter of a century, the Ol’ Gold and Blue shield was about as close as you can get to timeless. And what’s the point of waving around the classic pedigree if you’re going to delude it with a sterile design fad ripped from Apple?Or are we just being cranky old farts today?


Above: Us

Let us know what you think about Rare’s new look in the comments below.

Jun 2, 2010

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.


"Aquatic Ambiance" for that ass!




"Control Station" is almost as iconic as the Bond Theme




It's called "Simian Acres," NOT "Cotten Eye Joe"

TOPICS
Microsoft
CATEGORIES
Nintendo Xbox Platforms
PRODUCTS
Banjo-Kazooie: Nuts & Bolts Donkey Kong Country - Virtual Console
GamesRadarChrisAntista
GamesRadarChrisAntista
I LIKE TO MAKE THE GAMESRAIDER!!!!!!!1
Latest in Action
Bizarre Lineage codes
Bizarre Lineage codes (March 2026) for free Stat Point Essence, Rare Chests, and more
 
 
Kratos approaches Aphrodite's bedchamber in God of War 3
"The God of War sex mini-games were designed by women," which is why Aphrodite's bed looks "like a labia"
 
 
GTA 6
Some of GTA 6's big ideas are likely hiding in GTA 5, ex-Rockstar dev predicts – and you can look at GTA 4 to see why
 
 
Screenshot from Ratcheteer DX, showing a GBC-style cave with four pixelated characters finding warmth around a fire.
The Legend of Zelda-esque game mimics the GameBoy to GameBoy Color transition, goes from retro handheld to PC and Switch
 
 
Musashi examines the oni gauntlet with a confused expression in Onimusha: Way of the Sword
Not content with stopping the avalanche of AAA games Capcom teases even more unannounced games before April 2027
 
 
A crop of the MindsEye key art for a review header
"Overwhelming evidence of organized espionage": MindsEye CEO blames launch on "corporate sabotage" amid more layoffs
 
 
Latest in News
Elsa Bloodshot in Marvel Rivals
Marvel Rivals devs felt "panic" at the thought of going into the live-service graveyard that just claimed Highguard
 
 
Palworld Pal with shocked expression
"I wouldn't rule out a Palworld 2.0," says Pocketpair publishing head, but don't expect a "No Man's Sky situation"
 
 
Dafne Keen brandishing her claws as Laura/X-23 in Deadpool and Wolverine
Marvel fans are debating whether Dafne Keen should become Wolverine or stay as X-23, and I've already chosen a side
 
 
Peak mesa biome
Peak came about after a bet between Content Warning and Another Crab's Treasure leads to see whose game would sell more
 
 
Key art for Diablo 4: Lord of Hatred showing Mephisto, a spiky and angular demon, against a red, lightning backdrop, arm and claw raised menancingly, cropped to show more of him
Diablo 4's Lord of Hatred expansion will be "really f*cking hard" at its highest difficulty, dev threatens
 
 
Jin, Mugen, and Fuu standing in a row
Samurai Champloo is getting a live-action Netflix series from One Piece studio, and the original creator is on board
 
 
LATEST ARTICLES
  1. Elsa Bloodshot in Marvel Rivals
    1
    Marvel Rivals devs felt "panic" at the thought of going into the live-service graveyard that just claimed Highguard
  2. 2
    Diablo 4's Lord of Hatred expansion will be "really f*cking hard" at its highest difficulty, dev threatens
  3. 3
    Marvel fans are debating whether Dafne Keen should become Wolverine or stay as X-23, and I've already chosen a side
  4. 4
    "I wouldn't rule out a Palworld 2.0," says Pocketpair publishing head, but don't expect a "No Man's Sky situation"
  5. 5
    Peak came about after a bet between Content Warning and Another Crab's Treasure leads to see whose game would sell more

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...