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PS4: Sony suggests next Xbox will launch first

Sony’s top executive has suggested that PlayStation 4 is unlikely to hit the market ahead of Microsoft's next Xbox.

Days after rumoured specifications of Sony’s and Microsoft's new machines hit the internet, Sony CEO and former PlayStation boss Kaz Hirai was asked about console release windows. He told The Times (subscription required, via CVG): "Why go first when your competitors can look at your specifications and come up with something better?"

Hirai’s comment shouldn’t necessarily be taken at face value. Most industry professionals expect PS4 and the Xbox 360 successor to be announced and released along similar timeframes, and it’s more than possible both companies already have a reasonable understanding of their rival’s tech.

According to recent rumours, PS4 and the next Xbox will both be revealed at press conferences to be held in March. And Sony itself has hinted it may officially announce PS4 as early as May, according to comments attributed to Hiroshi Sakamoto, vice president of the company’s Home Entertainment unit, at the Consumer Electronics Show earlier this month.

In November 2011, Sony Computer Entertainment Europe CEO Jim Ryan said allowing Microsoft to get the jump on PS4 with its next console would be an "undesirable" situation Sony hopes to avoid. The following June, Sony Computer Entertainment America CEO Jack Tretton said that “in a perfect world, you want the best machine that ships first”, but that quality is more important than launch timing: "We've never been first, we've never been cheapest, it's about being best. And I think if you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long-term.”

Lifetime global PS3 shipments have reportedly surpassed those of Xbox 360, despite Sony’s console launching a year after Microsoft’s. That’s according to market research firm International Data Corporation, which claims PS3 shipments reached about 77 million units in December, compared to Xbox 360’s 76 million.

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15 comments

  • austin-fields - January 23, 2013 1:53 p.m.

    Tomb Reaver the PlayStation had sixaxis since PlayStation 2 so the wii wasn't the first
  • TombReaver - January 24, 2013 11:33 a.m.

    Dualshock yes, sixaxis motion control no.
  • Churchy99 - January 23, 2013 3:05 a.m.

    Like others I found the picture to be hilarious. I think it should be used as often as possible!
  • winner2 - January 22, 2013 10:02 a.m.

    That looks like a troll face to me, I laughed. And I'd like them to hurry up, I feel like the rumors have been circulating for the past 5 years and the wait is getting annoying now that it's close. I want to see launch lineups.
  • GAYMER - January 22, 2013 12:21 a.m.

    I don't know why, but that picture made me laugh out loud :p
  • mbavalo - January 21, 2013 11:44 p.m.

    Nintendo should borrow a leaf from here
  • tehtimeisnow - January 21, 2013 7:33 p.m.

    there wont even b an ps4 cuz sony maked so much mistakes there giong to go out of buziness raelly soon and its not a big deel cuz there games sucks raelly bad and i think the olnly consoles next genreatoin will b xobx 720 and ipad
  • NeoTechni - January 21, 2013 1:45 p.m.

    I dont call ripping off remoteplay and basing the entire system around it, innovative
  • bharte - January 21, 2013 12:45 p.m.

    ps4=vita
  • shawksta - January 21, 2013 11:34 a.m.

    Okay Sony, do whatever you want, just dont blow it like last time with $600 Frankly despite a 360, i care more for Sony, after their losses, im sure they can have better strategies but "Why go first when your competitors can look at your specifications and come up with something better?" gave me a brain tumor
  • shawksta - January 21, 2013 11:34 a.m.

    i meant to say "despite owning a 360"
  • TombReaver - January 21, 2013 11:08 a.m.

    Be frank, guys. Nintendo's gone first, now it's time to catch up with their innovations, just like the current gen.
  • Bloodstorm - January 21, 2013 11:33 a.m.

    It was Nintendo that was playing catch up.
  • Moondoggie1157 - January 21, 2013 1:11 p.m.

    Yea... Innovation is strong word to use when talking about the WiiU
  • TombReaver - January 23, 2013 11:15 a.m.

    I meant in terms of sales, and annoying peripherals. Put simply, Move and Kinect were reactions to the Wii-mote (itself based on PS eye). But in creating this new controller they opened up to a world of casual gamers and sold well to all demographics, also due to the relatively low price point. Microsoft and Sony have been playing catch up all this time. Hell, even sixaxis could be said to be based on Wii due to the tilting tech for motion control. I'll admit that the WiiU is hardly revolutionary, but neither was the Wii as the last standard definition console, it was what it did that made it stand out. With a few notable exclusives, it didn't really matter if you had a PS3 or a 360 since most games were available on both consoles, whereas a considerably smaller set of games were made for all three: the Wii had an identity of its own. I didn't matter to non-gamers that only seven Wii exclusive games were worth playing, as long as they could be working out on Wii Fit... Regardless, I wonder how long until we see a touchscreen peripheral for PS4 and 720.

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