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Official: GTA IV biggest entertainment launch ever

Grand Theft Auto IV has become the most profitable entertainment release of all-time, surpassing all other video game, film and book releases. Ever.

Figures show that GTA IV sold 3.6 million units on the first day of release, earning $310 million in the process.

The previous record was held by Harry Potter and the Deathly Hallows, which only managed to scrape together $220 million in its initial twenty-four hours. Pathetic, Potter...

Unsurprisingly its closest video game rival was Halo 3. The Bungie shooter made $170 million on launch.

Courtesy of CVG.

May 13, 2008

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