New release date for This Means War

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With Valentine’s Day fast approaching and a potential cinematic cash cow to be milked, Fox have taken the sensible marketing decision to move upcoming action romance This Means War forward in their release schedule by a crucial few days.

The film, which stars Tom Hardy and Chris Pine as a pair of spies competing for the affections of Reese Witherspoon, will now open in the US on 14 February, which should ensure that it mops up some of the date-night crowd on its opening weekend.

No word as yet on whether the film will follow suit in the UK, but we would be surprised if Fox didn’t move to capitalise on the chance to swell their Valentine’s Day coffers wherever possible.