Gaming slogans throughout the ages

Games companies aren't as big on their slogans as they used to be. We're seldom told to 'feel everything' or even to 'jump in' that much any more. It's a shame really - seeing your favourite company's cheeky little dig at the opposition at the end of game adverts used to bring so much joy.

So here's a shout-out to the best - and worst - gaming slogans ever. How many do you remember?



Ah, the old Codies logo and slogan from the 1980s. The fun did indeed start there. But it's a pretty tame slogan so there was undeniably room for improvement...

This next one was an in-joke and used to play at the start of Codies' games in the early 1990s. You see, back in the days of the ZX Spectrum, Codies' games used to feature quotes on their boxes saying how great the games were. But then everyone found out that they weren't press quotes, but instead were the words of the company's founders. Oops. But still, most of them were 'absolutely brilliant'. Maybe not Fruit Machine Simulator, though.

After that, we had 'Genius at play' which is kinda clever. They're probably talking about themselves, but we like to think they're calling us geniuses. Geni-i? Jeany... eye. That'll do.



Sega have had some controversial slogans ("Genesis does what Nintendon't" is particularly well-documented). But how about these?

Like there are going to be 6 billion Dreamcasts (or at least 1.5 billion each with 4 controllers plugged in), as well as babies, the elderly and indigenous tribes all playing Dreamcast. It would have been awesome, but seriously? Of course, it was supposed to advertise the console's brand spanking new online gaming potential. Mind you, there have been bolder claims...

It's thinking. It's not, though, is it? And if it was thinking anything, it would be 'that's a stupid slogan'.

If you're going to have a good slogan, best to have one that no-one else can use. Reversing the name of your own company was a good idea that Sega had already used very successfully. Nintendo couldn't do that. "Oh yeah, well to be THIS good takes Odnetnin, losers!"



But Amiga famously used Sega's best slogan against them. You gotta admire the tenacity to advertise like this right outside Sega HQ:

Above: Amiga CD-32's advertisement. Must've been fun at Sega that day

That was 1993 and it took Sega one year to get the Saturn out of the door. Not that long, then. Amiga's parent company Commodore filed for bankruptcy in 1994 and that was pretty much that. But remember...




  • vogler1604 - April 9, 2010 11:58 a.m.

    well that looks bad even for the PSOne
  • ihopethisisnotantistasblood - April 9, 2010 11:58 a.m.

    touching is good was weird
  • GamesRadarWannabe - April 9, 2010 12:02 p.m.

    this is living.... in poverty haha ReCapture: the accounts how fitting!
  • Jordo141 - April 9, 2010 12:28 p.m.

    I remeber Actua Soccer. Brilliant game.
  • notthatgoodthanks - April 9, 2010 12:52 p.m.

    Brilliant article. I personally love the sega/amiga one a lot. All of these bring back memories of what is was like to be a kid again and it also reminds me how old i have got.
  • ichigoame - April 9, 2010 1:02 p.m.

    i have a PS3 but i like that new ad xbox:''everyone's doing it'' except for those who have PSN and people without a 360 but yeah i like the innuendo of it
  • Taxt - April 9, 2010 1:08 p.m.

    'I don't even know where Grimsby is!'
  • reaperman22 - April 9, 2010 1:24 p.m.

    yeah 'touching is good' is my favorite, the first time i heard it i couldn't stop laughing, it sounds like Nintendo hired a pedophile to make their slogan.
  • Xplosive59 - April 9, 2010 2:13 p.m.

    its funny cause commodore went bankrupt
  • TheCreamFilling - April 9, 2010 3:40 p.m.

    Odnetnin, that sounds like a sleep aid.
  • TheCreamFilling - April 9, 2010 3:42 p.m.

    Also, Killzone 2's slogan was "War Perfected." I think that was a jab at Halo Combat Evolved. Clever.
  • Fuzunga - April 9, 2010 3:45 p.m.

    How could you guys forget "There's no power greater than X"? Best one ever.
  • GLCoolJ - April 9, 2010 4:04 p.m.

    How about "Live in your world, play in ours"? I don't know about any of you, but my PS2 never took me to another world... not literally, anyway...
  • QWERTYCommander - April 9, 2010 6:59 p.m.

    @ichigogame That's an ad for MW2, not the Xbox. What about on the 40 Winks boxart for the PS1 that said "Move over Mario." Then you fast forward to the future...
  • Ristar200 - April 9, 2010 9:03 p.m.

    If it's in the game, It's in the game. That's a pretty redundant statement by EA.
  • philipshaw - April 10, 2010 10:45 a.m.

    I remember Actua Soccer, that game sucked so bad. Thank god PES came out
  • AuthorityFigure - April 10, 2010 12:14 p.m.

    This was a great article. Well done. Funny stuff. I've got reams of magazines from the '90s full of this stuff. One day it will be as appreciated as the 50s/60s campy ads. (Maybe).
  • Cyberninja - April 10, 2010 8:18 p.m.

    ea confused and i also want a swimming pool now
  • Ensoul - April 11, 2010 4:37 p.m.

    While not really a slogan, I always loved the N64 logo turning into the PD (Perfect Dark) Logo. Slogan wise there was the original playstion: U R NOT E(<-red text colour). Oh so hardcore, challenging my prowess as a gamer. Devious. Nintendo had that "Now you're playing with power." followed by the only proper way to promote the SNES "Now you're playing with power. Super Power!" followed by the "Play it loud!" ...Damn this brings back memories.
  • shaft121 - April 12, 2010 5:39 p.m.

    That grave wasn't open

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