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Burger King and Kinectimals team up for a playable promotion

In the valiant tradition of Sneak King and Pocketbike Racers, Burger King is teaming up with Microsoft for another interactive promotion. Later this year, fat children everywhere will find a small plush animal packed into Burger King Kid’s Meals. Better still, these toys can be scanned into Kinect and then played with in Kinectimals. We’ll let Mich Mathews, Senior Microsoft Marketing VP explain:

It’s no Sneak King sequel, but it’s still kinda cool. Now, you’ll notice Mathews had a little trouble scanning in that giraffe. Okay, if you’ll allow us to put on our Irresponsible Speculation Hats we received upon graduating The Academy of Games Journalism… Are we to believe Kinect cannot recognize pink dresses? Will Kinect be able to scan all Beanie Babies or just those officially sanctioned by Microsoft? Is Kinectimals biased against giraffes?!


Above: A scandal in the making?

When it comes to Kinectimals, we’ll always ask the tough questions, even though it’s pretty clear the system was having trouble due to a lack of light (Hey, Kinect never promised thermally enhanced Terminator vision.) Either way, we’d expect you can find the Kinectimals toys all lubed up with fry grease and inside BK Kids Meals when the platform launches in early November. And hopefully, this makes a little headway into our dream of scanning Kinectimals into other games, which our readers dutifully depicted using rising Kinect powerhouse, Skittles the Tiger!


Above: From our Skittles should be in every game! feature

Jul 6, 2010

Topics

Microsoft

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11 comments

  • graboids - July 6, 2010 7:39 p.m.

    I just want the Burger King as my XBL Avatar... please BK & MS make this happen!
  • BreakingNewsChrisAntistaIsGod - July 6, 2010 8:02 p.m.

    Having the Burger King as your Avatar would be cool but freaky! And Skittle has to be in every game. Anyway I don't think i like the idea but that may be me as a Kinect hater (but Xbox lover)
  • TURbo - July 6, 2010 8:20 p.m.

    Twilight and now this. FUCK YEAH!
  • WickedSid - July 6, 2010 8:25 p.m.

    Skittles will save the MotherFucking Day, YEAH!
  • Imgema - July 6, 2010 8:31 p.m.

    Microsoft will do anything for their gimmick to reach more homes. They will advertise and hype the crap out of it, big way. They will try to make Skittles as popular as Mickey Mouse, they will brainwash the public and then maybe, just maybe they will sell 1.000 copies.
  • Cyberninja - July 6, 2010 8:45 p.m.

    this cant end well they want to put toys in meals for this game.
  • stormofdantess - July 6, 2010 9:13 p.m.

    Somewhat cool, but what would be cooler, is if Burger King just included Kinect in every happy meal. It would finally be worth the money, especially with the food.
  • EnragedTortoise1 - July 6, 2010 9:23 p.m.

    Skittles Photoshop contest? Please make it happen! Make SKITTLESHOCK 2!
  • batman5273 - July 6, 2010 9:24 p.m.

    Looks like I will be taking the kids to Burger King
  • GrandMoffBubbles - July 7, 2010 5:50 p.m.

    Great photoshop!
  • Spybreak8 - July 7, 2010 8:08 p.m.

    Haha Photoshop ftw!

Showing 1-11 of 11 comments

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