Why the hell did you license that?

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Obscure, unpopular and illogical, none of them were ever going to make a good game.

Cheggers’ Party Quiz | Wii/PC/PS2 | Oxygen Interactive | 2007

A celebrity endorsement can work wonders for a game’s sales. Plain old EA Golf would probably do pretty well, but Tiger Woods’ PGA Tour has a ring of gravitas guaranteed to grab the hardcore golf fan’s attention. Prominent and respected names always clinch the enthusiasts of a particular activity or sub-culture, so publishers use them whenever they can. You’re making a skating game, you get Tony Hawk. If it’s bikes, then Dave Mirra’s your man. And if your game’s of a more violent or political persuasion, you can never go wrong with the Clancy.

David Houghton
David Houghton
Former GamesRadar+ Features Writer

Former (and long-time) GamesRadar+ writer, Dave has been gaming with immense dedication ever since he failed dismally at some '80s arcade racer on a childhood day at the seaside (due to being too small to reach the controls without help). These days he's an enigmatic blend of beard-stroking narrative discussion and hard-hitting Psycho Crushers.