What is the 'toys-to-life' genre, anyway?

It used to be that you had your toys and you had your video games, and that was that. But now those worlds have combined, thanks to the stratospheric rise of what video game publishers refer to as the 'toys-to-life' genre. It sounds like a bunch of marketing speak, but it basically means that you can buy actual toys and make them interact with compatible video games in a variety of ways. It's a neat gimmick, and everyone from Nintendo to Lego seems to be getting in on it.

What is Skylanders?

What is amiibo?

What is Disney Infinity?

What is Lego Dimensions?

David Roberts
David Roberts lives in Everett, WA with his wife and two kids. He once had to sell his full copy of EarthBound (complete with box and guide) to some dude in Austria for rent money. And no, he doesn't have an amiibo 'problem', thank you very much.