While Sony and Nintendo are definite competitors in the videogame space, they do both share a common goal: make consumers want 3D games. It makes sense, then, that Sony is using an upcoming 3DS game to promote its own 3D media - the company is apparently placing ads in Pro Evolution Soccer 3D.
Last year, Sony marketing VP Peter Dille said that he hopes the people at Nintendo "do a great job" with the 3DS, because, "Collectively, we [the entire industry] need to make sure a consumer has a good experience with 3D however they're experiencing it."
Sony apparently sees the 3DS as a stepping stone into the world of 3D gaming. Once those players are ready to mature, they might turn to the PS3 and a 3D TV... if they can afford it.
[Source: Siliconera]
Feb 28, 2011
