Is Sega next on the merger bandwagon?

Dec 17, 2007

Sega could be next on the acquisition bandwagon following the shock merger of Activision and Vivendi, Sega Europe boss Mike Hayes has said.

Speaking to MCV, Hayes said that Sega could be the next company to buy out its rival (presumably not Nintendo, though). His statement comes as collaboration project Mario and Sonic at the Olympic Games tops the UK sales charts.

"The growth challenge is never over," he said. "Therefore, like most other publishers, we are always on the look-out for new signings - product or company.

"We have taken staff on at a rapid rate simply because we have been building our infrastructure and studios to enable us to be a successful publisher through Europe," Hayes added.

Sega has once again climbed the publisher rankings this year, and the Europe boss says that the company has done "exceptionally well" on all current-gen consoles, "whilst Sonic Rush still remains Europe's best selling third party DS title."

Is this shocking news in the brew for 2008 then? Is Sega Konami a phrase we might have to get used to? At least it'd give someone else a chance at making a decent home console Sonic...


Courtesy of CVG.