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Taken at face value, Matthew Cooke’s doc seems downright irresponsible, offering convincing tips on how to graduate from street-corner dope slinger to cartel lord without getting a) killed or b) jailed.

But before you know it, this satire has become Michael Moore-style polemic, arguing that the war on drugs is unconscionable, let alone unwinnable.

Though over-emphatic, it benefits from great access to concerned celebs, ex-addicts and former dealers, most of whom found addiction at the end of the rainbow.

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Matt Glasby is a freelance film and TV journalist. You can find his work on Total Film - in print and online - as well as at publications like the Radio Times, Channel 4, DVD REview, Flicks, GQ, Hotdog, Little White Lies, and SFX, among others. He is also the author of several novels, including The Book of Horror: The Anatomy of Fear in Film and Britpop Cinema: From Trainspotting To This Is England.