Best Buy's Super Bowl sale has up to 50% off OLED TVs, here's how to pick the right one

Best Buy's Super Bowl TV deals are now live, and if you're excited to ring in the big game with a panel upgrade there are plenty of discounts on OLED screens to keep those eyes on the tube. Between Sony's flagships and LG's budget-minded entry-levels discounts are hitting four-figures this week.

OLED TVs are traditionally premium, but those prices have started to roll down in the last few years. The LG OLED B5, for example, comes in at just $599.99 in Best Buy's current Super Bowl TV deals - while still offering the 4K 120Hz features we would have only seen in the best gaming TVs just a little while back.

I've been on the cusp of this upgrade for a while myself. My current LG NanoCell is looking a little worn, and pales in comparison to the LG OLED C4 my sister bought last year. Call it whatever you want, but probably an unhealthy sibling rivalry, but the only thing stopping me upgrading ahead of the Super Bowl is a much-needed bathroom refit.

All that to say, I've done all the research for my own TV upgrade, from what size to buy, whether OLED is worth it at all, and what each feature will actually give me in my day to day life. After all, how else will my panel be better than hers when I'm done?

You'll find everything I've learned so far, alongside the Best Buy Super Bowl TV deals that best fit each use-case just below.

Best Buy's full Super Bowl TV sale

• 32-inch: from $59.99
• 43-inch: from $139.99
• 50-inch: from $169.99
• 65-inch: from $274.99
• 70-inch: from $339.99
• 85-inch: from $549.99

For the budget-minded upgrader

LG OLED B5 48-inch TV | $1,299.99 $599.99 at Best Buy
Save $700 - The LG OLED B-Series is often one of the cheapest OLED TV options on the market, and Best Buy isn't disappointing ahead of the Super Bowl. You'll find the smallest 48-incher up for just $599.99, but if you're after something a little larger, be sure to skip to the 65-inch model - it's currently the same price as a 55-inch version.

55-inch | $1,499.99 $999.99 at Best Buy

65-inch | $1,999.99 $999.99 at Best Buy

77-inch | $2,999.99 $1,599.99 at Best Buy

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• Smaller spaces
• 1.5m to 2m viewing distance
• 4K 120Hz gaming

Just want to spruce up your panel but don't need your TV to take over the whole room? The LG OLED B-Series is for you. This is the brand's cheaper range of TVs, but it still packs a punch and uses a lot of the tech that used to be reserved only for premium offerings. At 48-inches, the main deal above is best for those who like to sit between 1.5m and 2m away from their screen without it filling their whole view.

A step up in size and specs

Sony Bravia XR8B 55-inch OLED TV | $1,499.99 $999.99 at Best Buy
Save $500 - It's rare to find Sony Bravia OLED TVs under $1,000 but this week's Super Bowl TV deals has us there right now. The XR8B was launched late last year, as a more affordable option to the Bravia's made flagship line. With $500 off the final price you're getting a pedigree brand at a solid three-figure price tag.

65-inch | $1,999.99 $1,299.99 at Best Buy

77-inch | $2,499.99 $1,799.99 at Best Buy

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• Medium spaces
• 2m - 2.5m viewing distance
• 4K 120Hz gaming

The Sony Bravia kicks things up a notch compared to the B5, but doesn't go quite as far as the more premium options. At 55-inches it's going to offer a more immersive experience than the smaller option up top, best if you're watching from a distance of 2 to 2.5m away. For the extra cash, you're getting Sony's excellent upscaling tech as well as a processor that generally runs smoother.

A premium gaming panel

Samsung S95F 55-inch OLED TV | $2,299.99 $1,899.99 at Best Buy
Save $400 - We're switching over to Samsung now, for the brand's highly lauded range of S95F OLED panels. Best Buy has $400 off this smaller 55-incher, but it's worth noting that this line scales a lot higher than the cheaper options from Sony and LG above. That means you can go all the way up to a whopping 83-inch screen, provided you have the $5,000 to prop it up.

65-inch | $3,299.99 $2,299.99 at Best Buy

77-inch | $4,499.99 $3,499.99 at Best Buy

83-inch | $6,499.99 $4,999.99 at Best Buy

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• Medium spaces with high daylight
• 2m - 2.5m viewing distance
• 4K 165Hz gaming

You're spending a good chunk of change more on the Samsung S95F, but if you struggle to keep your OLED panel glare free and want to pair it with a high-end PC that extra cash is well spent. This isn't going to suit those just looking for a regular upgrade, but if you've already been riding the OLED train for a while and are tired of daylight reflections it's well worth investigating further. That 4K 165Hz gaming option isn't going to benefit console players too much, though, both the PS5 and Xbox are capped at 120Hz.

For big-screen dreams

Sony Bravia 8 77-inch OLED TV | $3,199.99 $2,199.99 at Best Buy
Save $1,000 - This is the big'un, the Sony Bravia 8 is one of last year's biggest releases, but that means it's open to some heftier discounts in 2026. Best Buy has a cool $1,000 off this $3,199.99 MSRP, but there are cheaper options up for grabs ahead of the Super Bowl as well.

65-inch | $2,299.99 $1,499.99 at Best Buy

55-inch | $1,699.99 $1,199.99 at Best Buy

View Deal

• Large spaces
• 2.5m - 3m viewing distance
• Movie fans

Want the Super Bowl to be center of attention in your living room this weekend? The Sony Bravia 8's 77-inch screen size suits viewing distances of up to three meters, ideal for larger spaces or room-filling immersion. With Sony's excellent HDR features and XR processing tricks this is a high-end panel with the gaming chops to match, even if they don't quite scale to the same 165Hz heights as the Samsung above.

Will the Super Bowl stream in 4K?

Xfinity will be streaming the Super Bowl in 4K, with both Dolby Vision and Dolby Atmos in tow, via the Peacock 4K channel this weekend. That means you won't be able to access the UHD stream via the streaming service itself, but those who have access to the channel via their TV plan will be watching in full resolution.

Is an OLED TV upgrade worth it?

If you don't already have an OLED TV, now's the time many start thinking about an upgrade. Super Bowl TV deals are great if you've been eyeing up a specific model for a while now, but knowing if you actually need to take the leap is half the battle.

Most modern 4K TVs are based on LCD panels. These can still look great in 2026, and many brands offer local dimming and other features to generate a higher contrast picture. Nothing quite compares to the inky blacks and incredibly dynamic colors of an OLED picture, but these screens don't come cheap. Not only that, but many LCD screens are actually brighter than their OLED counterparts.

If you've been sitting on the cash for a while and your TV is starting to look a little weathered anyway, you'll still appreciate the jump from LCD to OLED. Colors are more vivid, response times are reduced, and there's a lot more energy in each scene overall. Of course, that worth will scale or reduce based on how many bells and whistles you need.

If you're just after an easy increase in image quality, a cheap OLED TV like the LG OLED B5 is still going to impress. If you don't care about the finesse of a scene rendered with Sony's XR picture engine, for example, there's no way to justify spending thousands on a high-end panel.

• See all TV deals at Best Buy

We're also rounding up all the best 4K 120Hz TVs and the best gaming monitors for more panel options.