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Overwatch was originally called "Monetized Shooter" because you had to buy each of its heroes, says co-creator Jeff Kaplan: "F***ing terrible, but at the time, I actually thought that was a good idea"

News
By Ashley Bardhan published 19 March 2026

Anyone up for a round of Monetized Shooter?

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(Image credit: Blizzard)
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Many players have felt conflicted about Overwatch since the hero shooter rebranded to Overwatch 2, then re-rebranded to Overwatch, then introduced the eye-wateringly adorable Jetpack Cat, who also gets banned all the time for being too powerful. But it could all have been an even bigger mess. Ex-Blizzard vice president and Overwatch co-creator Jeff Kaplan could have decided to officially name the game "Monetized Shooter," which is what he first pitched it as.

"It was a seven-page deck," Kaplan tells AI researcher and podcaster Lex Fridman in a recent interview. "And it was called Monetized Shooter at the time. It just said 'Monetized Shooter,' and then the first slide was League of Legends plus Team Fortress 2 logos."

Overwatch's first title came from Kaplan's plan to make it "free-to-play, and you had to buy the heroes, which is fucking terrible. But, at the time, I actually thought that was a good idea." So Kaplan was inches away from pitching Blizzard his Monetized Shooter when he remembers initial Overwatch producer Matt Hawley stopping him and saying, "I refuse to put up a deck in front of the team where the first slide says 'Monetized Shooter.'"

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Hawley requested Kaplan give his game idea a real name rather than an inflammatory placeholder title, and Kaplan remembers immediately saying, "It's Overwatch" – which Blizzard developers once wanted to name canceled multiplayer Titan.

"I basically named the game Overwatch to high-five my team," Kaplan reflects, and also to send a "middle finger" to an unnamed Blizzard dev who really didn't like the title for Titan. But, you have to admit, it's certainly more subtle than Monetized Shooter.

"What if we could just drop 30 new heroes into Overwatch?": Marvel Rivals "definitely had an impact" on Blizzard, says Overwatch boss, and a big factor was the response to new heroes.

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Ashley is a Senior Writer at GamesRadar+. She's been a staff writer at Kotaku and Inverse, too, and she's written freelance pieces about horror and women in games for sites like Rolling Stone, Vulture, IGN, and Polygon. When she's not covering gaming news, she's usually working on expanding her doll collection while watching Saw movies one through 11.

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