V-Bucks are getting pricier, as Epic Games announced Fortnite's currency will go up in cost on March 19. This is, according to Epic, in order to "help pay the bills," a fair reason, if for the fact Fortnite is one of the best video games ever and Epic's a massive company. Nonetheless, the company's holding the line, per comments from lead developers.
"It's pure operating costs of running a business, and that was the main push," Andrea Balta, senior director of ecosystem growth at Epic, told The Verge during GDC 2026. "We're going to continue to, as a business, focus on creating amazing games and gameplay, but the price hike is a direct correlation to the operating costs."
Allison notes there are “amazing things that'll be rolling out in the next, like, six-to-12 months that, I think, when you look back, you'll understand what’s been going on." As of March 19, $8.99 will only get you 800 V-bucks instead of 1,000, as it is now, and packs at all subsequent price-points have been downsized accordingly. The reception has not been positive.
Fortnite joins RuneScape in raising prices, as the fantasy MMO just announced a rise in subscription costs across the board, including a phasing out of legacy pricing for longtime subscribers. Epic's been more lenient than Jagex overall, since RuneScape last saw subs become more expensive in 2024, whereas V-Bucks went up in 2023.
Still, two-to-three years makes for what feels like a short turnaround. Fortnite's delivered some big swings of late, the collab with The Simpsons being a prime example. More of that in future seasons may take the sting out of this out, but for now, it's a bitter pill for many.
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