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Even Sony worldwide studios president Shuhei Yoshida thinks No Man's Sky's marketing messed up

Whether you feel No Man's Sky has lived up to the hype or not, there's no denying its launch was fraught with controversy. Players complained that the game they bought wasn't the game that was advertised - a sentiment that even Sony worldwide studios president Shuhei Yoshida can sympathize with.

"I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one," Yoshida told Eurogamer at the Tokyo Game Show. "It wasn't a great PR strategy, because he didn't have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man's Sky features and such, and I'm looking forward to continuing to play the game."

I admit I squint my eyes in suspicion at Yoshida's response. Sony was not directly involved with development of No Man's Sky, but it published the physical edition and made a point of touting it as a PlayStation-exclusive game (when it comes to consoles, anyway - the game is also available for PC). One would think you wouldn't tie yourself so closely to a game if you didn't know what kind of state it was going to ship in.

Despite the surrounding discontentment, Yoshida said he's enjoying the game, and he's proud to count it among the PlayStation family.

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Sam is a former News Editor at GamesRadar. His words have appeared on Joystiq, Penny Arcade, Destructoid, and G4 Media, among others. Sam has a soft spot for MOBAs, MMOs, and emo music. Forever a farm boy, forever a '90s kid.