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Oct 10, 2007
Advergaming Invades Xbox Live N4G
360 News from N4G | Yaris - Xbox Live Arcade
360 - Yaris - Xbox Live Arcade - Advergaming Invades Xbox Live Yaris, an Arcade racing shooter that is free to download via Xbox Live in the US and Canada,it is the first advergame to be distributed over Microsoft's online games service, reports the New York Times.

"People can time shift, they can do all sorts of different things to avoid advertising," said Kim McCullough, corporate manager for marketing communications at Toyota. "That's why we have to move beyond traditional advertising to do things that are really engaging for people."
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Oct 8, 2007
Toyota To Release Free Yaris Game On Live Arcade This Wednesday N4G
360 News from N4G | Yaris - Xbox Live Arcade
360 - Yaris - Xbox Live Arcade - Toyota To Release Free Yaris Game On Live Arcade This Wednesday Hop into a Toyota Yaris and drive it on crazy tracks loaded with stubborn obstacles, cool powerups, and intense enemy action. The relentlessly twisted courses in Yaris might have loops or even be tube-shaped, but the Yaris never has to worry about sliding off track, as it defies gravity by scaling side-walls and going all topsy-turvy. Equip your Yaris with an arsenal of weapons to take out your adversaries, but be careful to avoid enemy fire, because once your shields are depleted, so is the game.
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