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Wii U pre-orders selling out online

The Wii U's prices and models were only announced last week, but retailers are already selling out of their pre-order inventory. According to a report by CNBC, several major stores have closed their pre-orders for the new Nintendo console releasing November 18.

GameStop is no longer offering pre-orders for either the Wii U's $300 8 GB or $350 32 GB models. It joins Best Buy, Toys R Us, Sears, Kmart and Target in closing down early purchases, though Wal-Mart still offers a special store bundle featuring the 8 GB unit. Customers on Amazon's waiting list for Wii U have recieved emails stating that the system is not currently available but to check back in the future.

An analyst who spoke to CNBC noted that this does not necessarily mean Nintendo's next home console is hugely popular, just that the limited supply of consoles earmarked for pre-orders has been exhausted.

"Nintendo tends to manage the distribution channel to generate some sort of perception that its [system] is in demand," said R.W. Baird senior research analyst Colin Sebastian. "I think seeing these sellouts on some of the websites is not a negative indication. It's either neutral or slightly positive, but it's not conclusive."

Sebastian said some scarcity is important to make the product seem desirable over the holiday shopping season, but it is a delicate balance.

"You want a combination of as many units as possible, that are also perceived to be in short supply, but you don't want to under supply the market so people go out and buy something else."

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6 comments

  • ParagonT - September 21, 2012 4:25 p.m.

    Last three statements seem to conclude my thoughts on the matter.
  • boondocks50 - September 23, 2012 8:02 a.m.

    yup
  • wedgelington - September 21, 2012 5:01 p.m.

    this was going to be a first day buy for me untill gamestop revealed their 380euro price tag for the 32gb model, its just ridiculous the way the irish consumers continue to get ripped off time and time again when it comes to new release hardware
  • doominatorx6 - September 21, 2012 5:03 p.m.

    I've gotten one pre-ordered for myself, and another pre-ordered that's going right on eBay. People pay handsomely around this time of year. I'm completely against pre-ordering and the concept of doing so, but on the flip-side, I'm also an incredibly greedy bastard so the two balance out. Still, I remain very skeptical of the Wii U, but it would certainly be cool to own one right out of the gate.
  • oriordy - September 23, 2012 1:49 p.m.

    @ wedgelington As a fellow Irish consumer I am outraged to hear that gamestop is charging that much for the deluxe model. I put a 200E pre order down a few months ago thinking that I would have the majority of the price paid off. Now there is no way I will be buying the deluxe model. I will have to settle for the white and use an external HDD to boost the storage. Still cannot wait to play the crap out of Rayman and AC 3. I will pick up ZombiU if reviews are decent. Looks like a good Arcade Experience. Pick up for 20 mins, see how far you can get.
  • sbisset - October 3, 2012 6:48 a.m.

    Whats with all the butthurt on here about pricing? Its a new console, even the "deluxe" model with a game comes in under £330. When ps3 launched it was over £500. People need to stop looking at specs and trying to compare Wii-U to any existing console, its a new console and its a pretty reasonable price all things considered.

Showing 1-6 of 6 comments

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