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Videogame retailers finish first in FTC's undercover study

The Federal Trade Commission has deemed videogame retailers to the most adept at keeping mature rated content out of the hands of minors.

The findings come from a recent undercover shopper study conducted by the FTC which showed only 13% of minors were allowed to purchase M-rated content; that is, games the Entertainment Software Rating Board (ESRB) has classified as being suitable for players aged 17 and up. To put that in perspective, 33% of the secret shopping minors were granted access to R-rated movies, 38% were able to rent an R-rated DVD, and a whopping 68% successfully bought a music CD slapped with a parental advisory warning label.

"We are extremely pleased to see the Federal Trade Commission confirm not only that the video game industry continues to have the highest rate of enforcement at retail, but that it continues to climb higher than before," said ESRB president Patricia Vance. "The strong support that the ESRB ratings have enjoyed from retailers is crucial, underscoring their firm commitment to selling video games responsibly."

Of the retailers tested, Gamestop is reported to have performed the best, allowing only 8% of the minors access to the good stuff – er, M-rated games. Target and K-Mart followed closely behind at 9% and 10%, respectively.

Quick, someone call Fox News - they're totally going to want to run with this!

[Source: USA Today]

Apr 21, 2011



Bad Idea Corner potentially welcomes the ESRB, as it starts rating games by computer, unjudged by humans until release 
This has to be fine, right? Right?



ClassicRadar: "Mature" games that are actually mature 
Appealing to adults with more than sex, blood, swears and nudity

14 comments

  • Cruddi - April 26, 2011 4:17 p.m.

    AT last, something that shows gaming in a good light... sick and tired of the public ripping into the gaming universe
  • DarkenedRurouni - April 24, 2011 2:44 a.m.

    Fox News would take this and focus on one number: 13%. Forget that every other entertainment medium is obviously more easily accessible. Video games are the devil, and Fox won't stop until that number is in the negatives.
  • Manguy17 - April 22, 2011 10:05 p.m.

    Makes sense to me, Ive rarely beeen able to buy games that i shouldnt be able to. and even now i can most places ask for ID, but i was buying books with "explicit graphic images" ( it essentially had hentai in it) when i was 13
  • idlemindkiller - April 22, 2011 5:23 p.m.

    @brickman409 exactly. I know the stores in my area dont sell to minors. you have a better chance of buying beer underage then m rated games. as for the parents that continue to buy M rated products for their kids. GO FUCK YOURSELF. you are the reason we even have to deal with most of this crap anyway.
  • hmsbeefnuts - April 22, 2011 1:03 p.m.

    This will go unreported in the mainstream press, positive stories and videogames dont fit the mandate.
  • V22Dreamcast - April 22, 2011 2:12 a.m.

    Maybe the politicians who attack the ESRB, stating that it doesn't work, will read this study??? Right??? Maybe???
  • copedude - April 22, 2011 2:09 a.m.

    Heres how Fox news reads this story "A WHOPPING 13% of minors were able to buy EVIL, SATANISTIC games from retailers"
  • brickman409 - April 22, 2011 12:11 a.m.

    i cant believe there was some talk show saying that m games are less restricted than R movies. i think you showed it on here befopre
  • e1337prodigy - April 21, 2011 11:40 p.m.

    as much as i like this to be true. i don't believe it. the amount of little kids playing cod blops. this is only done in USA though, probably 20% here in the uk.
  • tuomotaivainen - April 21, 2011 10:56 p.m.

    @Dman3981 Yep, but that just proves that it's the fault of the parent and not the retailer. This study went with selling DIRECTLY to minors, which is a BIG nono.
  • potpan0 - April 21, 2011 10:40 p.m.

    They don't even care really about DVD's. I'm 14 and I walked into HMV and brought Kill Bill and the person didn't say anything. Although, I did also go to Asda when I 7 and they sold me the Terminator game which was a 15.
  • Dman3981 - April 21, 2011 10:33 p.m.

    Im sure video game retailers would have the highest percentage for parents buying M rated material for their kids.
  • bobob101 - April 21, 2011 10:26 p.m.

    I bet this will never be shown on national television!
  • Dabenguin - April 21, 2011 10:10 p.m.

    Ha! Fox news joke

Showing 1-14 of 14 comments

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