It seems that these days a giant marketing splurge is not a sign of
desperation, but a badge of honour. The more money you spend on trying
to sell a game, the bigger a deal your game must be in the first place,
right? Of course, the logic of spending even more money than usual on a
huge game that will sell in vast numbers regardless may seem a bit like
Satan installing an expensive central heating system to you or I, but
who are we to question the logic of big budget corporate accounting and
marketing men? They're put in charge of this stuff for a reason, naturally.
Anyway, here's a new, Sam Worthington and Jonah Hill starring, really
expensive looking live-action trailer for Call of Duty: Modern Warfare 3.
It's actually very impressive, and more than a bit fun. Though it does
appear to smear a moderate indie movie budget over a 90 second joke
about noobs, for a game that will sell billions of copies tomorrow
anyway. Activision barely gave Raven's excellent Singularity a press
release last year, you know. Just sayin'...