Miiverse is Wii U's 'killer app' - Reggie Fils-Aime

Reggie Fils-Aime is excited about the Wii U's games and media features, but he thinks its most definitive aspect will be native social network Miiverse. The Nintendo of America president and chief operating officer spoke with AllThingsD about Miiverse and how Nintendo plans to compete not just with video games, but with all the screens of a modern household.

“As the network grows and the installed base grows, it will prove to be a true killer application for the system, and I say this loving what we have done with Nintendo TVii and loving all the games," Fils-Aime said. "Until you try it and experience it, you may not totally understand it.”

He said Miiverse stands apart from other social networks in that it is built from the ground up around gaming. Fils-Aime said it's a "key differentiator" despite other efforts in the space like Xbox Live or Apple's Game Center.

Players congregate in a central plaza area of Miiverse, where their avatars use speech bubbles with text or drawings to share whatever is on their mind. While Miiverse will only be accessible from Wii U at launch, Nintendo plans to eventually support it on any web-enabled device.

“People have to leave the current paradigm behind to understand what we are trying to do," he said. "Miiverse is going to be embedded right on the game platform, so literally some of the activity will be able to happen immediately as people experience it."

Nintendo is also planning heavy social integration for TVii, its integrated live TV and streamed video service.


  • Nikku7 - October 3, 2012 5:35 p.m.

    Looks pretty cool. Whether I use it or not will depend on who else has it. I'm not big into social networking anyway.
  • Squirrel - October 3, 2012 4:48 p.m.

    Well that'd be awesome is Miiverse ends up being an amazing feature that changes how people play games on Nintendo consoles. But even if this feature ends up less than great, its still just an extra feature. As long as it doesnt hinder us from playing Bayonetta 2 or ZombiU it shouldn't bother anyone that it simply exists.
  • supermage65 - October 3, 2012 12:39 p.m.

    Although I was skeptical at first, the more I see of Miiverse, the more I like it.
  • shawksta - October 3, 2012 9:45 a.m.

    Miiverse has been massively been ignored when people don't realize how much potential it has and how deep it is, especially with integrating itself on the games. People will have to wait and see, Ignore it while you can guys.
  • Squirrel - October 3, 2012 4:41 p.m.

    Yea no one seems to be excited for Miiverse right now, but I think that's just because we know so little about it. To me it's looking to be the feature that might end up making the biggest splash tho. Of course if Apple or Microsoft came up with this I'm sure the gaming media would be lauding it as a revolution right now.
  • BladedFalcon - October 3, 2012 8:33 p.m.

    Yes, because the gaming media absolutely adores the kinect, and they never ever complain, or make fun about it :P
  • idlemindkiller - October 3, 2012 9:41 a.m.

    I am not excited for the Wii U at all. Sorry Nintendo, maybe next time.
  • Squirrel - October 3, 2012 4:36 p.m.

    Considering the console is still over a month from launch and is featuring a stellar launch lineup its hard not to be excited a little unless you have a clear bias against it. So when you say "Sorry Nintendo, maybe next time" you don't mean that one bit. Unless you meant "Sorry Nintendo, maybe next time I wont close my mind off until I at least try your console."
  • Kinara - October 3, 2012 6:55 p.m.

    I dunno, the launch line up looks like crap to me. There's a lot of people not excited for the Wii U by the way. Don't get pissy on someone else's opinion that doesn't suit your fancy <3
  • mattgyver - October 3, 2012 9:38 a.m.

    Sooooo... are we talking about a large Wii-XboxLive-Party? Or is this more like a Wii-Facebook?
  • BladedFalcon - October 3, 2012 8:57 a.m.

    Well, that just further drives the point home that the Wii U isn't a console for me.
  • Hobogonigal - October 3, 2012 9:17 a.m.

    More of the single player/offline type?
  • BladedFalcon - October 3, 2012 1:04 p.m.

    Pretty much, yeah.
  • shawksta - October 3, 2012 9:58 a.m.

    To each their own, fairly of course to their own taste and preference. But what exactly from Miiverse is driving "the point home"? It's not forcing you, it's just a big feature nintendo wants to integrate to make a bigger impact on the social scene, not like Sony and Microsoft arnt letting players be social already
  • BladedFalcon - October 3, 2012 1:03 p.m.

    It's not the "Miiverse" itself, it's how Reggie is stating that it's the console's "killer app". True or not, it shows that the focus and angle Nintendo is having with it's console is towards social interaction, same deal with both of their first party launch games: Both NintendoLand and the Mario Wii U games are both heavily aimed towards social multiplayer. And thus that it's why it further shows that the console is definitely not for me. Not even adding to the gripes i already have a bout Nintendo and their lack of third party support. I mean, if Sony and Microsoft approach their next gen consoles the same way? you can count me out. Might end up getting a PC instead.
  • shawksta - October 8, 2012 10:28 p.m.

    Definitly understandable and a heavy point, its Nintendo, they want to do things their way, what are ya gonna do? Honestly though, despite how it seems, either way im happy they moved forward on Multiplayer, even if its social, however the interesting part is how and if they'll keep it even on both Multiplayer and Single Player, and so far, both NSMBU and Nintendoland are on circumstances that their even, but time and the actual games, will tell.
  • BladedFalcon - October 9, 2012 5:07 a.m.

    ...I'm pretty damn sure that NintendoLand was never even designed to hold it's own as a single player experience. Same way Wii sports and the Mario party games never had that in mind either.

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