Microsoft: Kinect will be the biggest launch "in the history of the industry"

"This is, for us, the biggest platform launch in the history of the industry," said Phil Spencer, head of Microsoft Game Studios, in a recent interview with EDGE. That's how confident Microsoft is about the upcoming launch of Kinect.

The motion control camera has been teased as a revolution (remember when the Wii was codenamed Revolution?) - something that entirely eclipses traditional controls, but now that it's actually here, all Microsoft has for us on launch day is a handful of titles that look like PS2 EyeToy games. But the marketing language has only gotten loftier.

"We are investing in this like we've never invested in a platform launch," said Spencer. "We'll have a huge launch portfolio, we want to sell more units than any console has ever sold in its first holiday, a new platform."

Above: When this is your killer app, should you really be hyping it as the most amazing thing ever in the history of the universe? 

Microsoft has previously stated it expects to sell three million Kinect units in less than two months. That would be more than the number of Xbox 360s sold in the last five months. Is this justifiable confidence or blind arrogance? Developers - you know, the people who actually need to make games for this thing - have had largely tepid reactions to Kinect. With the exception of Peter Molyneux, of course.

Microsoft says its statements are based on data from retailers, but we find it hard to believe any sort of expensive peripheral could possibly be that important. We'll be more interested in seeing how Microsoft backtracks once initial sales fizzle out... or maybe we'll be surprised?

[Souce: EDGE]

Sep 28, 2010

High-profile game makers uninterested in Kinect and Move 
Let's see, that's devs and hardcore gamers against, with publishers, moms and 10 year-olds for it


Activision: Kinect is too expensive
CEO Bobby Kotick speaks some sense


Kinect – an in-depth look at how it works 
The details may reveal how feasible it is for hardcore gaming


  • gazer89 - September 30, 2010 8:26 a.m.

    There seems to be a legitimate problem here in the community with this Kinect thing, Microsoft have just not convinced anyone in the traditional gaming media and fan community that this will work well in actual games. For Microsoft not to have communicated this means that they're praying for a smart developer to sell the console for them basically, and that's a damn risky move.
  • Dondada - September 30, 2010 7:23 a.m.

    Milo, where art thou?
  • Dondada - September 30, 2010 7:22 a.m.

    "all Microsoft has for us on launch day is a handful of titles that look like PS2 EyeToy games"...Ouch buuuurn.
  • Shuuvuia - September 29, 2010 12:44 p.m.

    I don't know. I'm just not that impressed with Kinect. The lack of buttons is killer. Unless some developer can come up with an ingenious design, I'm afraid Kinect is going to be reduced to bargain bin mini-games. Move has a bit more potential, but someone has to take the initiative. I haven't bought it yet, but when the main games that are making me consider it are Killzone 3 and LittleBigPlanet 2, which can be played with a normal controller (probably with more accuracy), there's a problem. Only time will tell, but I'm pretty sure that both Move and Kinect are just going to fizzle.
  • Tronto13 - September 29, 2010 9:47 a.m.

    @smloveskittycats I can see where your comming from but i would say that this is going in the right direction. Yes there are a lot of casual games in the launch line up but there are also some promising ones (child of eden) i believe that it will not be too long before the more hardcore titles start to get released for it. They are not on the release day lineup because naturally they take longer to develop, but also that more casual games allow people to get used to a whole new way of interacting with the 360 therefore making the transition a little less steep. Again i would like to say that i have no qualms with people raising opposing opinions i just find it irritating when they make no clear point and their 'opinion' is just a paragraph of hate. If people outlined why they felt like this and provided a valid argument i believe it would create a more stimulating debate as opposed to the usually trolling that comments sections usually spiral into.
  • reaperman22 - September 29, 2010 2:30 a.m.

    seriously? at least with move and wii there is still the possibility for real games,with kinect the only hardcore games it could produce are on rails shooters
  • nadrewod999 - September 29, 2010 1:56 a.m.

    Hey, I sense some serious over-inflation nearby. If anyone sees a Kinect representative saying the launch will be big, just remember "The more hot air you put into a balloon, the bigger the explosion when it finally pops."
  • smloveskittycats - September 29, 2010 1:43 a.m.

    @Tronto13: You pose a valid point, but perhaps your forget we are on a website with the sole purpose of discussing games and game-related things. If I saw two people on the street having an argument about it, I would continue to walk and ignore it, as you suggest. However, here I will express my hatred for the ridiculous marketing and advertising 360 (Oh yeah, pun) that made "Natal" which I believed to be a very interesting and stylistic approach and modification of the Wii's premise that would offer gamers an amazing quality of innovative games. Then, they pulled out "Kinect" and blatantly and shamelessly hid in the Wii's marketing shadow as they tried to recreate THE EXACT STRATEGY NINTENDO THIS DECADE. I understand businesses constantly do this, and the game industry is a notorious and interesting business. I have to credit gamers with being the smartest, no-bullshit customers and entrepreneurs fore the sole fact that unfavorable rehashing seldom works in this industry, at least not for too long (Bobby Kotick). People catch on quick, despite the fact there is always a happy family in some dark corner of the Earth willing to buy this for an easily persuaded kid. I am far from knowing all the facts, but there's nothing I hate more than a greedy marketing-inspired product that has little actual heart in it. I just hope developers prove me wrong.
  • CoryRX8 - September 29, 2010 1:15 a.m.

    @GamesRadarTylerWilde I do agree that his words are a bit overzealous, but I want to point out that he says that they "want" to sell more units than any console has ever sold on its first holiday. That's not so much of a bold prediction as it is an obvious statement. After all, who wants to sell the second most? I'm not going to argue that this isn't an exec running his mouth when he shouldn't though. For some reason gaming execs are unique in that they mouth off to the press on a daily basis. This is one situation where a little Hollywood-envy would actually be a good thing.
  • GamesRadarTylerWilde - September 29, 2010 12:51 a.m.

    @CoryRX8 I don't think the headline takes the quote out of context. "This is our biggest launch in the history of the industry," would suggest that Microsoft feels that Kinect is _Microsoft's_ biggest launch ever. But the actual quote is "This is, for us, the biggest platform launch in the history of the industry," Which suggests that Microsoft believes ("for us") that it is the biggest launch in the history of the industry as a whole. To clear any doubts, he goes on to say, "we want to sell more units than any console has ever sold in its first holiday, a new platform." So he is not just talking about Microsoft launches, he is talking about the history of the entire industry. OK, carry on.
  • KaiokenKid - September 29, 2010 12:15 a.m.

    Then there going to be very dissapointed.
  • Metroidhunter32 - September 28, 2010 11:34 p.m.

    *Starts laughing uncontrollably.* With the hardcore nowhere to be seen and the casual A) already being depleted by wii. B) not owning a 360 and C) being a group that doesn't want to shovel out cash I really don't see this working.
  • twewy13 - September 28, 2010 11 p.m.

    I THINK IT"S GOING TWO SELL MOAR THAN THE THE XBOX 360 ITSELF!!!! btw, wii hating is officially hypocritical now.
  • ultimatepunchrod - September 28, 2010 10:33 p.m.

    i dont think kinect will be terrible or awesome. but to say that your 150 dollar peripheral that is designed specifically to steal wii sales is the biggest thing ever is microsoft pushing their luck.
  • Robx - September 28, 2010 10:08 p.m.

    @db1331 And don't forget "The Casual Family Gamers". @Redeater You are a patient 'fella, I couldn't stand it after I had to buy a second Xbox, switched to the PS3 when it RRoD'd. :/
  • Gremlin - September 28, 2010 9:40 p.m.

  • CoryRX8 - September 28, 2010 9:36 p.m.

    The title of this article is a blatant case of selective quotation. Notice the part of the quote that says "for us". I think that MS is smart enough to realize that Kinect's launch will be a whole lot like Move's... important to them, but not so much to the consumer. It was a poorly-phrased quote, but the title is still misleading.
  • Tronto13 - September 28, 2010 9:28 p.m.

    I don't get why so many people are so against this, at least its showing thought and innovation! The PS move got nowhere near these levels of stick and all it is is a more accurate wii! I feel a lot of people are hating it for the sake of hating it. And to be honest if you couldn't care about it why waste your time moaning about it, just avoid it, get on with your life and do more optimistic people the favour of not being forced to see your poorly worded trolling.
  • n00b - September 28, 2010 9:27 p.m.

    their gona need to sell a lot of extra xboxes cuz im sure not getting that... thing
  • Felixthecat - September 28, 2010 9:11 p.m.


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