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EA makes online pass content free in existing games

Electronic Arts is dropping out of the Online Pass racket, and several of its properties already reflect the decision. Games like Battlefield: Bad Company 2, Dragon Age II, and Mass Effect 2 have had their pass-gated components priced down to free on Xbox Live (via NeoGAF), and EA says more are to come.

"As we discontinue Online Pass for our new EA titles, we are also in the process of eliminating it from all our existing EA titles as well," an EA representative told our sister site CVG.

"Players will see it first with some EA Sports titles, where a prompt to enter an Online Pass code will no longer appear in-game; with other titles we are simply making Online Passes available free of charge online."

The rolling updates will take effect over the next several weeks, until the used-game monetizing initiative is no more. At least, no more from EA--how Microsoft and Sony plan to deal with used games on their respective next-gen consoles remains hazy.

24 comments

  • ZeeCaptain - June 3, 2013 12:47 a.m.

    No EA you already won the worst business in the world contest, you can't give back your trophy. Besides everyone can see through your little ploy, what you lose from this you'll soon be making back thanks to the underhand tactics of MS
  • Churchy99 - June 2, 2013 11:46 a.m.

    Hello EA, welcome to a town called "common sense".
  • CitizenWolfie - May 31, 2013 5:29 a.m.

    I love how EA are trying to come across as doing us a favour by dropping online passes when it's something that was BS to begin with. It reminds me of the WWE games lately - THQ would proudly announce "new features and match types" when it's stuff they took out two years prior. I boycotted all Capcom games due to their DLC/locked content policy but at least you can buy Street Fighter and jump into multiplayer without redeeming codes first. I can understand trying to claim back revenue from preowned games but yearly-installment games are worth fuck all at trade-in anyway.
  • Shinn - May 31, 2013 5:06 a.m.

    So, the second large company to back down on their drm policy (Ubisoft patched out always online for most of their games soon after launch).
  • pl4y4h - May 31, 2013 12:09 a.m.

    FUCK. Now i'm even more pissed that i won't get my money back
  • chavbuster1 - May 30, 2013 5:35 p.m.

    Does this mean battlefield 3 dlc is free now, too?
  • Sliet - May 31, 2013 3:59 a.m.

    DLC is still DLC, what they are referring to is the online code provided with the game that allows an account to play the game online. Kind of like the serials for PC games, but translated to accounts -for consoles as well.
  • chavbuster1 - May 31, 2013 8:22 a.m.

    Ahhh now I see. Thanks for clarifying that for me (^_^)
  • BladedFalcon - May 30, 2013 1:10 p.m.

    How cute, but this no longer feels like a gesture of goodwill anymore now that the cat's out of the bag. With the Xbone's DRM system, the online pass isn't necessary anymore anyway. So nice try EA, but you are still a greedy, piece of shit company.
  • Redeater - May 30, 2013 1:52 p.m.

    I'm guessing 90% of the people who aren't bothered by "always online" are kids who don't understand the possibly terrible future. I can and have taken out and replayed everything from my NES to my Dreamcast. Microsoft wants you to re-buy everything from their last console. What happens when they shut down the servers for the Xbone? Sure they might release a patch but this is a company that said the 360 was b-compatible and they gave up after only a handful of games. So yeah, think ahead children. What you might be able to "deal with" now may come around and bite you in the ass later on.
  • CitizenWolfie - May 31, 2013 5:31 a.m.

    Agreed. Although I never saw it as a gesture of goodwill from the start. More like scampering back to the consumer after being voted the worst company in the world (two years in a row I think).
  • PatHan-bHai - May 31, 2013 9:04 a.m.

    You REALLY hate EA don't you?
  • BladedFalcon - May 31, 2013 10:42 a.m.

    Hate isn't the proper word, considering that no impersonal industry in an entertainment media warrants such a strong emotion. But yes, obviously I strongly dislike their current policies, and the way they are treating customers as if they are nothing more than morsels made of cash to be squeezed out. And it's not just them either, I dislike Activision even more than I do EA, and Squeenix and now MS are also getting in my nerves, because again, more than other companies, their lust for money isn't it just shameless, but they are now becoming borderline contemptuous, dismissive or patronizing of the people they expect to give them money. "The customer is always right" is a maxim to which most business ideally are suppose to adhere to, (Including where I work in, which is a clinical analysis laboratory, even WE are expected to cater to what the customer wants or needs as best as possible.) and that could not be father from the truth when it comes to companies such as the ones mentioned above.
  • PatHan-bHai - June 1, 2013 11:55 a.m.

    Actually, every company has the right to exercise their lust for money......some openly show it and some don't.........EA sounds like that immature kid who think he doesn't give a damn but deep down, he has a heart :P ..... Strongly dislike actually translates into soft-hating ;)
  • BladedFalcon - June 1, 2013 12:37 p.m.

    Just because they have the right, doesn't mean they SHOULD... Nor does it mean that the consumer has to stand for it :P And of course, like everything, I'm not saying EA is all bad, back in 2008, they seemed to do a genuine effort by releasing new IPs like Dead Space and Mirror's Edge. Nowadays though, I'm sorry, but every single move they've made in the past 2 years reeks of greed.
  • PatHan-bHai - June 1, 2013 1:15 p.m.

    Ah, but it's the consumers who don't stand up to them and us 'people' who do. Oh God! How I strongly dislike (:P) consumers! Well, we'll find out how EA turns out in a few years.
  • PatHan-bHai - June 1, 2013 1:16 p.m.

    Ummm........I now found out you had written 'stand for it'. DUMB-ME!! >:O
  • JakePPetersen - May 30, 2013 11:24 a.m.

    Is this going to happen on PSN as well?
  • Connor Sheridan - May 30, 2013 1:26 p.m.

    Yep, they're rolling it out to all existing EA titles. Xbox Live just came first.
  • mbavalo - May 30, 2013 11:19 a.m.

    This is pretty cool but I can't help but think that this has got something to do with their new partnership with Microsoft :/

Showing 1-20 of 24 comments

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