A South London pub has unveiled an
innovation which it hopes will create a steady stream (oh boy, here
we go) of punters between the bar and restrooms. Moisture-sensors and
eye-height screens adorn The Exhibit's urinals, allowing players to
supply their own joystick for quick-fire minigames. Pong famously debuted in a California tavern, whose coin bucket had to overflow
before Atari realized it was onto something; for the sake of The
Exhibit's cleaning staff, let's hope we're not looking at the next
Above: Thanks to Joystiq for turning us onto the video, kind of
The technology, patented by British
outfit Captive Media, mixes gaming content with adverts, and can
currently play a variety of short games including third-person skiing
and a trivia-based pub quiz. High scores are stored for urinal
heroes, and can be shared via Facebook and Twitter. Captive Media points to research that suggests the average man will spend nine
months urinating over the course of his lifetime, saying this is time
that could be spent gaming or taking in an advertisement or two.
Players wanting to return from the
toilet with bragging rights ought to consider that while there's little danger of permanent health damage from “holding it
in,” neglecting the call of nature can lead to urinary
tract infections or kidney problems; also that “returning from the toilet with bragging rights” is not something we, for one, look for in a drinking buddy. While the means to
allow women in on the fun is readily available (nsfw?), so far the
technology is only being marketed to an enthusiastic male audience.
Take from that what you will.
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