Don Mattrick, President of Microsoft's Entertainment Business, has had a rough month. As the public face of the Xbox One, he's been criticised by the press, vilified by Internet comment fields, and mocked by his rivals at Sony. We feel for him. It isn't easy being public enemy number one.
As people who have felt the hot wrath of negative comment in the past (hey, we all make mistakes) we took pity on poor Don, and put together this short list of reasons that explain how the Xbox chief's situation could be a whole lot worse.