I can't believe you can already get the new Lego Game Boy for its cheapest ever price this Prime Day

Move quickly, because you can pick up the Lego Game Boy for a record low price.

If you use code FD22271A at Amazon right now, you'll get a fiver off the Lego Game Boy. While that only brings the cost down to £49.99 instead of the usual £54.99, I've never seen this kit for anything less than RRP. Considering how it's only just come out (and how it's already in contention for our list of the best Lego sets despite that, based on our experience), this is a big deal. Well, figuratively speaking.

Lego Game Boy | £54.99 £49.99 at Amazon (with code)
Save £5 - So long as you use the code FD22271A, you can get a fiver off this brand-new kit. It's never really dropped below full price before (beyond a few pence, that is) according to price-matching software, and I doubt we'll see anything better for a little while. To redeem the code, just hit the "redeem" button underneath the price.

Buy it if:
✅ You grew up with the Game Boy
✅ You love all things retro/Nintendo
✅ You're shopping for a retro fan

Don't buy it if:
❌ You're happy to wait for a bigger price cut

Price check:
💲 Lego | £54.99
💲 John Lewis | £54.99

View Deal

I wasn't expecting us to get a discount on one of the year's most anticipated Lego kits when I woke up this morning, especially because Prime Day Lego deals haven't even started yet, but hey – I'm not gonna complain. That's one of the best offers I've seen so far, and I've spent the last week or so watching out for pre-Prime price cuts.

This set recreates the console as it appeared back in 1989, complete with moving d-pad and buttons you can actually use. It's very nearly a 1:1 replica too, with a pair of game cartridges you can slot into the back. Considering how these recreate the carts for Super Mario Land and The Legend of Zelda: Link's Awakening, this is a pretty nostalgic trip all 'round. Honestly, we can't get over how accurate the Lego Game Boy is.

One of my favorite features would have to be the 'screens' you can slide into the front, though. These have a lenticular effect to provide the illusion of depth and movement, and they recreate three iconic shots – the Nintendo logo you'd see upon booting up the system, Mario doing his thing mid-level in Super Mario Land, and Link on the beach in Link's Awakening. It's the kind of effect that really elevates this model from cool novelty to a conversation starter.

Will we see this kit drop any further in price? That's always possible, but I sincerely doubt it. Amazon usually uses codes or coupons like this when it's trying to get around something stopping it from dropping the price 'officially' (to my understanding, at least), which means another discount on top of this is unlikely. Plus, even a fiver off such a brand-new kit is good going… particularly when the Lego Game Boy is already more affordable than expected. It's not cheap by any means, but because so many kits are three figures, I did worry we'd be paying hundreds for this thing.

As is, I suspect a lot of folks are gonna jump on this discount ASAP. This set has been incredibly popular despite having come out at the start of October, to the point where it's been converted to a fully functioning replica with extremely satisfying button clicks.

More Lego discounts

• Save up to £150 off at Amazon
• Lego Mario & Standard Kart: £149.99 £109.99 at Amazon
• Lego Star Wars UCS AT-ST Walker: £179.99 £139.99 at Very

For more price cuts, why not check out the latest Lego deals? As for more toy goodness, be sure to drop in on the best Nerf blasters.