I can't believe you can get the new Lego Game Boy for its cheapest ever price this Prime Day

Sound the alarm and ring the bells, because you can pick up the Lego Game Boy for its cheapest ever price so long as you're quick.

That's thanks to a certain discount code coming to our rescue. If you use code FD22271A at Amazon right now, you'll get £5 off the Lego Game Boy. I appreciate that a fiver may not seem like much in the grand scheme of things, but this highly-anticipated model (which is already jostling for a place on our list of the best Lego sets) has literally never been cheaper than it is here. That's a record low price in honour of today's Prime Day Lego deals, so it shouldn't be dismissed out of hand. I'd be surprised if we saw anything better in the short-term, either.

Lego Game Boy | £54.99 £49.99 at Amazon (with code)
Save £5 - So long as you use the code FD22271A, you can get a fiver off this brand-new kit. It's never really dropped below full price before (beyond a few pence, that is) according to price-matching software, and I doubt we'll see anything better for a while. To redeem the code, just hit the "redeem" button underneath the price.

Buy it if:
✅ You grew up with the Game Boy
✅ You love all things retro/Nintendo
✅ You're shopping for a retro fan

Don't buy it if:
❌ You're happy to wait for a bigger price cut

Price check:
💲 Lego | £54.99
💲 John Lewis | £54.99

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Should you buy the Lego Game Boy?

If you're a gamer of a certain age, this model is going to stir up a lot of feelings. The Lego Game Boy recreates the console as it appeared back in 1989 to the mid-1990s, complete with moving d-pad and buttons you can actually use. It's very nearly a 1:1 replica too, which means you're getting that pleasingly chunky, looks-like-it-would-break-concrete-if-you-dropped-it design (much like the Nokia 3210).

Then there's the pair of game cartridges you can slot into the back. Considering how these recreate the carts for Super Mario Land and The Legend of Zelda: Link's Awakening, this is a pretty nostalgic trip all around. Honestly, we can't get over how accurate the Lego Game Boy is.

One of my favorite features would have to be the 'screens' you can slide into the front, though. These have a lenticular effect to provide the illusion of depth and movement, and they recreate three iconic shots – the Nintendo logo you'd see upon booting up the system, Mario doing his thing mid-level in Super Mario Land, and Link on the beach in Link's Awakening. It's the kind of effect that really elevates this model from cool novelty to a conversation starter, and that's certainly the impression we got after seeing it in the flesh at SDCC 2025.

Will we see this kit drop any further in price? That's always possible, but I sincerely doubt it. Amazon usually uses codes or coupons like this when it's trying to get around something stopping it from dropping the price 'officially' (to my understanding, at least), which means another discount on top of this is unlikely. Plus, even a fiver off such a brand-new kit is good going… particularly when the Lego Game Boy is already more affordable than expected. It's not cheap by any means, but because so many kits are three figures, I did worry we'd be paying hundreds for this thing.

As is, I suspect a lot of folks are gonna jump on this discount ASAP. This set has been incredibly popular despite having come out at the start of October, to the point where it's been converted to a fully functioning replica with extremely satisfying button clicks.

• Save up to £150 off at Amazon
• Lego Mario & Standard Kart: £149.99 £109.99 at Amazon
• Lego Star Wars UCS AT-ST Walker: £179.99 £139.99 at Very

For more price cuts, why not check out the latest Lego deals? As for more toy goodness, be sure to drop in on the best Nerf blasters.