About the new logo Steven Moffat, the new Lead Writer and Executive Producer says:
“A new logo. The eleventh logo for the eleventh Doctor - those grand old words, Doctor Who, suddenly looking newer than ever. And look at that, something really new - an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle. I apologise to school notebooks everywhere, because in 2010 that's what they're going to be wearing.”
Initially thoughts are – cool! Great gimmick! Much simpler and less fussy than the lozenge we’ve had over the past few years (and a tidier shape for putting on the cover of magazines).
Second thoughts – Hang on, that’s two. So how will the police box "DW" logo appear in the opening titles? Will it appear next to the words "Doctor Who" as is shown in the video above, or will one morph into the other? Will they both actually be in the opening titles or will the police box one just be used for branding? Whatever the case, it looks like the opening titles are going to be very different… Exciting, isn’t it?