Kutaragi "insisted" on Spider-Man font for PS3

The creative force behind the design of PS3, Teiyu Goto, has revealed how the Spider-Man font came to be used on PS3 in an interview.

Goto explained, "Take the PS2 logo - we created it to blend in with the rectangular shape of the console. Personally, I feel very strongly that the logo would not have looked right on PS3.

"If you really look at the PS3 contour carefully, it is rounded when viewing the console in profile. Rather than creating a typography with all the risks that entails, it was wiser to use the one from Spider-Man, for which Sony has the rights.

"It was also the wish of President Kutaragi, who insisted that I use this typography. In fact, the logo was one of the first elements he decided on and the logo may have been the motivating force behind the shape of PS3."

March 30, 2007