Presented by Blizzard Entertainment

World of Warcraft opens the doors of IRL estate agent pop-up to celebrate Player Housing

World of Warcraft: Midnight
(Image credit: Blizzard Entertainment)
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Event Details for Azeroth Homes:

Address: 133 Bethnal Green Road, London E2 7DG
Dates: Friday, January 30 and Saturday, January 31, 2026
Times: 10am to 6pm on both days
Access: Free walk-in entry, no booking required

Big changes are coming to World of Warcraft, including the addition of the community's most requested feature to make playable housing available for the first time, which launched in Early Access on December 2, 2025. You'll be able to build a home in your zone of choice, which you can then customize with options unlocked by completing quests, earning achievements, and more, while also learning new crafting recipes for furniture and decor through your profession so your home can be designed in any way you like.

World of Warcraft: Midnight

(Image credit: Blizzard Entertainment)

Here you can view virtual properties in desirable locations such as Razorwind Shores or Founder's Point, buy your first house without a mortgage, then experts will be on hand to guide you through the best way to build your own home. Pick a building plot in a neighborhood surrounded by friends and guildmates, and work together to make it the best place to live in all of Azeroth.

The Azeroth Homes estate agent pop-up is situated on Bethnal Green Road in London, which is a busy stretch in the fashionable area between Shoreditch High Street and Cambridge Heath Road. There are plenty of transport options to get there, with nearby stations including Shoreditch Overground, plus Liverpool Street, Old Street, and Bethnal Green Underground that are all within easy walking distance.

World of Warcraft: Midnight

(Image credit: Blizzard Entertainment)

This estate agent pop-up will feature a cosy corner inspired by the game to experience Player Housing IRL, along with a series of exclusive creator‑led events over the two days, which are sure to be of interest to players in the World of Warcraft community. On Friday, January 30 you can join several prominent WoW Streamers for sessions, including AnnieFuchsia leading Community House Tours of standout builds while offering top tips on how to make your house a home, followed by Taliesin and Evitel hosting The Great Housing Showcase stream featuring deep‑dive creator commentary on Player Housing with special guests.

Then on Saturday, January 31 there will be a Developer Meet and Greet session featuring Maria Hamilton (Design Director) and Jay Hwang (Principal Artist – Housing), where attendees can have items signed and meet some of the team working behind the scenes on Player Housing, before Content Creator MrGM presents Building Azeroth Homes (In Azeroth) in which he will guide you through building this estate agent pop-up in game to showcase creating from the ground up. GamesRadar+ will also be in attendance, so we'd love to see you there!

World of Warcraft: Midnight

(Image credit: Blizzard Entertainment)

Make sure you get down to Azeroth Homes if you can for an in-person experience of the new Player Housing feature, so you'll be ready to build your house in World of Warcraft and make it home sweet home.

Iain Wilson
Guides Editor

Iain originally joined Future in 2012 to write guides for CVG, PSM3, and Xbox World, before moving on to join GamesRadar in 2013 as Guides Editor. His words have also appeared in OPM, OXM, PC Gamer, GamesMaster, and SFX. He is better known to many as ‘Mr Trophy’, due to his slightly unhealthy obsession with amassing intangible PlayStation silverware, and he now has well over 900 Platinum pots weighing down the shelves of his virtual award cabinet. He does not care for Xbox Achievements.