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An official Sims board game just dropped seemingly out of nowhere, and it's thrown me for a loop

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By Benjamin Abbott published 8 August 2025

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The Sims board game pieces, cards, tokens, and box set up on a wooden table
(Image credit: Goliath)
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Either someone buried the lede or I've been living under a rock, because apparently a Sims board game just dropped with little fanfare.

Published by Goliath (a group responsible for countless family-friendly titles including Sequence), The Sims Board Game feels a bit like The Game of Life but with bonus plumbobs and references ripped straight from the screen, including a needs tracker. You'll be able to say "sul sul" to it soon as well, because it's out now exclusively at Target. It'll then launch at other retailers this August 15.

The Sims Board Game | $19.99 at Target / $19.99 at Amazon

The Sims Board Game | $19.99 at Target / $19.99 at Amazon
This new board game is pitching itself as an essential addition to game night if you're a fan of the Sims past or present (Veena Fredishay!). I've not been able to try it yet because it dropped so unexpectedly, but I'm willing to bet it'll be a good gift at the very least if you're shopping for the Sims fan in your life.

View Deal

From what I can tell, you play as a Sim and must lead this hapless sap through both their life and career - presumably without being set on fire or getting stuck in a swimming pool because someone removed the ladder. All Sims have a specific aspiration (like breaking up other Sims' relationships) and earn points by fulfilling them... or by impressing "iconic Sims" from across the franchise like Bob Pancakes. Each turn you'll travel around a randomized board and visit randomly-selected locations, but this wanderlust must be balanced with keeping on top of your Sim's needs.

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Is the experience going to be any good? I mean, maybe. It's obviously difficult to say for sure without going hands-on, and I'm a little suspicious that the game seems to have dropped out of nowhere (which makes me think it's unlikely to go on our list of the best board games). But from what I've seen after snooping on Goliath's promo materials, it should at least be easy-going fun - and at such a reasonable price, it feels worth a gamble. At worst, I suspect it'll be an amusing distraction.

What do you think? Are you going to give it a go? Sound off in the comments, and let us know if you'll be taking your Sims to the tabletop.

More Sims-worthy merch

  • Sims Plumbob Earrings: $16.99 at Amazon
  • Unofficial Sims Cookbook: $21.99 $12.60 at Amazon

For more recommendations, why not check out the best family board games? If you want to build up your collection for less, you can also drop in on the latest board game deals.

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Benjamin Abbott
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I've been writing about games in one form or another since 2012, but these days you'll find me managing GamesRadar+'s tabletop gaming and toy coverage (I spend my time here handling everything from board game reviews to the latest Lego news). I've also been obsessed with Warhammer since the 1990s, and love nothing more than running tabletop RPGs like D&D as a Dungeon Master.

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