360 pricing plans

Monday 31 July 2006
Microsoft will ensure that Xbox 360 offers "good value" in the wake of the launch of PlayStation 3 and Wii this Christmas, and is planning a "number of surprises" to make sure that Sony and Nintendo don't have an easy ride, according to Xbox Europe marketing manager Richard Taversham.

"We'll do that through having a variety of pricing on games, a variety of pricing on console offers," Taversham confirmed, although he ruled out a 360 price drop in his interview with industry magazine, MCV. It's likely to mean a selection of game-bundled special Xbox 360 packs and perhaps a new Platinum-style budget range for existing titles.

With PlayStation 3 hugely expensive and Wii looking to hit non-gamers, Microsoft will be keen to persuade gamers that Xbox 360 is 'where it's at' this Christmas. We'll have more info on Microsoft's pricing plans as soon as it breaks.

Ben Richardson is a former Staff Writer for Official PlayStation 2 magazine and a former Content Editor of GamesRadar+. In the years since Ben left GR, he has worked as a columnist, communications officer, charity coach, and podcast host – but we still look back to his news stories from time to time, they are a window into a different era of video games.