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THQ to focus on original IPs, fewer kiddie games

THQ may be taking a breather from licensed kids games to focus on its own IPs such as Saint's Row, Red Faction, and the soon-to-be-released Homefront.

While not an 'official announcement,' these were CEO Brian Farrell's sentiments to investors at last night's Credit Suisse 2010 Technology Conference. Farrell explained, “We are curtailing some of our investments in the younger licensed products; those are the things that are not working as well as they used to. But the real win in the industry and for us is that we think there's significant value creation will come from owned IP like Homefront, like UDraw, Like Red Faction, like Saint's Row.”

Farrell further clarified that THQ's owned IPs were ultimately easier to control and free of royalties, adding, “That's the key to real value creation for us. We're very pleased with our initial efforts in that regard, but we think there's more to come [in terms of] owned IP generation."

THQ is currently seeing success with its newly launched uDraw game and accessory for the Wii, and is hoping to carve itself a slice of the FPS pie when it releases Homefront for the PS3, Xbox 360 and PCs next March.

Dec 3, 2010 

[Source: CVG]

THQ's uDraw may be the Wiis answer to Move and Kinect
Tablet provides new way to play on Wii, is an early success

 

 

Homefront may stir up controversy in America
Are we ready to tackle the harsh reality of war?


 

THQ taking Saints Row in a new direction for 3DS and Xbox Live
New design and gameplay planned for pre-Saints Row 3 chapters

8 comments

  • Evil_AppleJuice - December 10, 2010 6:45 p.m.

    i just finished Metro 2033 and THQ still has some serious potential. Metro 2034 plz!!!!!
  • Crimmy - December 6, 2010 4:41 a.m.

    THQ still exists? Whoa.
  • Zepaw - December 6, 2010 2:08 a.m.

    It is pretty ridiculous how many of the most garbage of the Wii games are THQ. Guess a few years in there is finally so much shovelware they cant compete and have to fallback on quality. Who woulds figured.
  • FriendlyFire - December 4, 2010 12:31 a.m.

    Don't forget the good licenses either, THQ. I'm all for less Dora the explorer games, but don't you dare cutting Dawn of War short!
  • Spartan523 - December 3, 2010 10:38 p.m.

    @excess i agree, thq is quickly becoming one of my favorite publishers
  • oryandymackie - December 3, 2010 8:52 p.m.

    Can they get someone to create another Evil Dead game?
  • PlainLikeVanilla - December 3, 2010 7:47 p.m.

    Good call THQ. More Red Faction would be welcome in my house.
  • ExcessGiraffe - December 3, 2010 7:47 p.m.

    Sounds like that guy has a his shit straight, unlike Mr. Foot-in-mouth Gibeau.

Showing 1-8 of 8 comments

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