THQ may be taking a breather from licensed kids games to focus on its own IPs such as Saint's Row, Red Faction, and the soon-to-be-released Homefront.
While not an 'official announcement,' these were CEO Brian Farrell's sentiments to investors at last night's Credit Suisse 2010 Technology Conference. Farrell explained, “We are curtailing some of our investments in the younger licensed products; those are the things that are not working as well as they used to. But the real win in the industry and for us is that we think there's significant value creation will come from owned IP like Homefront, like UDraw, Like Red Faction, like Saint's Row.”
Farrell further clarified that THQ's owned IPs were ultimately easier to control and free of royalties, adding, “That's the key to real value creation for us. We're very pleased with our initial efforts in that regard, but we think there's more to come [in terms of] owned IP generation."
THQ is currently seeing success with its newly launched uDraw game and accessory for the Wii, and is hoping to carve itself a slice of the FPS pie when it releases Homefront for the PS3, Xbox 360 and PCs next March.
Dec 3, 2010
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