PS3 price cut part of Sony's break even plan?

Japanese senior vice president suggests so to reporters in Tokyo

It's no secret that Sony's financial team has been on the ropes recently, but a senior exec has said that a price cut could be a factor in the firm's plans to break even in fiscal 2007.

"We may look at the price as part of our strategy to expand the market when the timing is right," Senior Vice President Takao Yuhara told reporters in Tokyo. "Such factors, including price cuts to some extent, are factored in under the plan to break even in fiscal 2007."

Sony has already shaved a fewbucksoff of the price of PS3 in Japan, but the company is holding the line regarding knocking down the price down in the US, UK and Europe.

February 15, 2007

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