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Nintendo uses burlesque dancer to sell Wii, sadly remains family friendly

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It's an eclectic bunch of folk that Nintendo UK is using to shill its wares at the moment. Ant and DecJedwardDame Helen Mirren. And just when you were dreaming of the lunatic wonders that would be unleashed if we could just get all three (Ant and Dec count as one person, and so do Jedward) on the same programme, Ninty completes its assembled-on-crack Saturday night variety show line-up with a professional burlesque dancer. Seriously.


Above: The video player currently used for this makes our site vomit, so click this image for the ad instead

"Jade", should you believe her to be a real person and not a made-up construct living in a suspiciously Nintendo ad campaign-styled home, covers all Nintendo ad bases, being a) a woman, b) attractive to the men viewers yet homely and empowered for the women viewers, and c) fairly ambiguous of ethnic heritage and therefor probably demographic-baiting gold in the eyes of a marketing man.

She poses, she dances, she tends to child, and most importantly of all she does all of this relatable modern-woman activity while powered by Wii Fit.


Above: Or, if it pleases you more, this one

Wii Fit! Modern Woman! Burlesque! Mothering! Burlesque! ASPIRATION! I come at this with a cynical media-savvy head, obviously, but to be fair it's a pretty clever if highly calculated mash-up of themes for the market Nintendo is going for. Particularly given burlesque's resurgent cool over the last few years and the fact that there's currently a movie out with the name of said art form as its title.

There are even a couple of brief shots where you can see her behind the fans. You know, for dads. What do you reckon? Sharp, progressive advertising, or ultra-cynical demographic laser? Or are you just disappointed that there aren't enough nipple tassels?


Above: Oh go on, have a couple of Photoshopped ones then

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3 comments

  • Evil_AppleJuice - January 5, 2011 5:34 p.m.

    Lucky UK civilians. Us Americans getting the ads that looks like they said, "snowstorm theme ya?" and just displayed white on white with a little gray.
  • BrewerHorse - January 5, 2011 5:54 p.m.

    Can I butter yer baps, luv?
  • ray4594 - January 5, 2011 10:26 p.m.

    lol i also thought it was katy perry... Katy Perry has completely thrown off my judgment on women who wear kinky bras.

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