Looking for Crackdown 2 orbs? You'll find one in this month's OXM UK

In one of the most interesting examples of game promotion we've ever seen (or heard), this month's Official Xbox Magazine (UK edition) comes with a free sound effect - that of the iconic Crackdown orbs. The sound is included as part of a free guide to the must-see sights of Pacific City and plays when you open the insert, which has got to be the first time a magazine has ever given away a noise.

The magazine also contains a review of Crackdown 2 (relased on July 9 in the UK/July 6 in North America) and five exclusive Crackdown 2 gamer pictures on the cover disc. OXM UK goes on sale on July 8th.

Editor of OXM UK, Jon Hicks has this say about the unique stunt: "Crackdown’s orbs are truly iconic in Xbox gaming, and millions of players have scoured Pacific City to find them - to quote the developers, they are the crack in Crackdown, and the recent demo has shown that they’re as addictive as ever. To bring that tell-tale sound and an orb hunt of our own into the mag was the perfect tribute."

Above: GamesRadar's Charlie Barratt chats to Crackdown 2 dev team at a recent press preview

For more information on the magazine and details of a competition to win an ultra-limited edition Crackdown 2 Xbox 360, stay tuned to GamesRadar on Thursday 8th July.

July 1, 2010