In one of the most interesting examples of game promotion we've ever seen (or heard), this month's Official Xbox Magazine (UK edition) comes with a free sound effect - that of the iconic Crackdown orbs. The sound is included as part of a free guide to the must-see sights of Pacific City and plays when you open the insert, which has got to be the first time a magazine has ever given away a noise.
The magazine also contains a review of Crackdown 2 (relased on July 9 in the UK/July 6 in North America) and five exclusive Crackdown 2 gamer pictures on the cover disc. OXM UK goes on sale on July 8th.
Editor of OXM UK, Jon Hicks has this say about the unique stunt: "Crackdown’s orbs are truly iconic in Xbox gaming, and millions of players have scoured Pacific City to find them - to quote the developers, they are the crack in Crackdown, and the recent demo has shown that they’re as addictive as ever. To bring that tell-tale sound and an orb hunt of our own into the mag was the perfect tribute."
Above: GamesRadar's Charlie Barratt chats to Crackdown 2 dev team at a recent press preview
For more information on the magazine and details of a competition to win an ultra-limited edition Crackdown 2 Xbox 360, stay tuned to GamesRadar on Thursday 8th July.
July 1, 2010