GTA IV: The biggest game release in history

Why GTA IV is such a big deal for gamers, Rockstar and the games industry in general

First of all, our apologies. We realise that expecting you to put downGTA IVto read this feature is an affront in the extreme - You're at work? Yeah right - but do you realise just how significant an event you're actually partaking in today? You see, you're not just playing a videogame. Right now you're involved in making history. Tell that to your boss whenever you go back in.

Because GTA IV isn't just a big deal because it's brilliant. Rather, its release is a major landmark in the ongoing evolution of gaming. We're not going to bang on again about thein-game detail, the sumptuous scriptingor the fact that it has a sense of place you could drown in. You know about that first-hand now, and if not then you soon will. No, aside from all of that, GTA IV's release is the biggest leap yet in gaming'songoing rise to media supremacy. Let's break it down.

  • expects to ship more copies of GTA IV than Pirates Of The Caribbean 3 and Transformers on DVD. That's a game outselling the two biggest movies of last year, despite costing three or four times more. Niche hobby? Ha!
  • According to Variety, GTA IV is forcast to make $400,000,000 in sales in its first week. To put that into context, the aforementioned Pirates threequel had the biggest opening week in Hollywood history and still only made $4 million more than that. Yes, games are more expensive than cinema tickets, but Niko Bellic matching Johnny Depp is still a massive deal.
  • Media analysts arepredicting that GTA IV might well take a significant cut out of Iron Man's box office sales.And Iron Man looks incredible. Enough said.

And on top of all that, GTA IVhas finally managed to court the mainstream press. Of course, there have been the usual dissenting voices as the game's launch has drawn nearer, but they've sounded increasingly anachronistic as the major news outlets have found themselves ever more impressed by Rockstar's opus.

The media frenzy centred aroundHalo 3probably helped in making the mainstream press recognise games as the respectable cultural events they really are,and the superbly crafted content of GTA IV has provided the world's columnists with even more to get their teeth into.The Times, The Guardian and USA Today have allsung the game's praises and lauded it as a major evolution in entertainment, andunbelievablyeven Fox News has given it a glowing review; a far cry indeed from the blanket condemnation that the notorious bad boy of gaming used to suffer in less enlightened times. And whenthe obligatory moral debates have popped up they'vebeen far less one-sided than we're used to.

Grand Theft Auto IV is an immensely positive turning pointfor gamers and gaming, and one which we should all celebrate. And on top of all that, it's currently one of themost rewarding experiences it's possible to have with a joypad. Today is the best day to be a gamer in livingmemory, and that's a fact you should revel in when you head back to your console in a few seconds time.

Go on then, off you go. We wouldn't dream of keeping you away from it any longer.


Long-time GR+ writer Dave has been gaming with immense dedication ever since he failed dismally at some '80s arcade racer on a childhood day at the seaside (due to being too small to reach the controls without help). These days he's an enigmatic blend of beard-stroking narrative discussion and hard-hitting Psycho Crushers.
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