To get the alternate ending when you are in chapter 10 and after you have taken the picture of the well, go to the corridor with the 3 sets of stairs and push that shelf at the end to get to the door. Walk across the roof to the other end and pick up the diary on floor in room. Turn around quick to get picture of the "crying woman" behind you. Check shelf for type-oo film!!!! Which is the strongest! Check trap door and open and go down ladder. Flying woman is there in the sunken fireplace. Battle her and defeat her then you'll get a "leaf Key" and the Penetrate lens. Go back to the kimono room to unlock drawer on the dressing table where the woman with hair was and you'll get a photo of a guy who looks like Kei and also an earring. Finish the whole game to get new ending. The new ending shows as different pictures during the credits.
Submitted by Rachael Abrams