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Why do licensed kiddie games suck?

Maybe we’re just nostalgic for the Capcom/Disney era, maybe we just don’t “get it,” but didn’t we used to like kid’s games?

Words: Tyler Wilde, GamesRadar US

A couple of years ago our Nintendo editor, Brett Elston, rolled up his sleeves and started an inquisition. His crusade was fueled by his shamelessly excessive nostalgia for classic kid’s games like Duck Tales, Tiny Toon Adventures, and Chip 'n Dale Rescue Rangers, and the target of his attack was modern licensed kiddie games (also known as “expensive Frisbees”). It was a commendable cause – today’s kiddie games do seem to have a propensity for sucking, which is a disservice to the films and other properties that they're meant to represent.


Above: A good kid's game: Duck Tales... WOOO-OOOH!

Brett’s inquisition led him to Lyle Hall of Heavy Iron Studios (the studio responsible for THQ’s Pixar games, among others) to get his opinion on why writers like us give their SpongeBob efforts so much crap (oh, how cruel we can be - making fun of kiddie games!). And then… well, apparently the whole thing started to make Brett very sad, because the interview got tucked deep in a folder somewhere on his hard drive and buried by a byte-mass of lolcats, 8-bit soundtracks, and whatever else Brett downloads. The inquisition was apparently over.


Above: We're tiny, we're toony, we're all a little looney!

But then it wasn't! Two years later that interview magically floated through the ether(net) and into my inbox. I listened to what Heavy Iron had to say about the merits of licensed kid’s games (or at least their games), and composed a few responses. Lyle made some great points, many of which I can't fully refute, but I still think that in general, licensed games suck. Here's why:

Lyle: “There are just as many bad games that aren’t for kids as there are bad games for kids. Quality is a definite challenge for titles across the industry, across genres, across companies. …It’s unfair to say that all kid’s games are bad. There’s just as many good kid’s games out there as there are good non-kid’s games.”


Above: Wall-E being evacuated from his own game

True, there probably are as many crappy non-kid-oriented games as there are crappy kid’s games, but I hesitate to agree that there are as many good kid’s games as there are good non-kid’s games. “Kid’s games” is a semi-specific genre, whereas “every-other-game-not-made-specifically-for-children” is not specific at all. Shooters aren’t known for being bad, RPGs aren’t known for being bad, M-rated games aren’t known for being bad – so why are kiddie games? Something must have earned them this reputation.

Plus, these licenses are exclusive – we only get one Wall-E game, and if it sucks (which it did), that’s all we ever get (unless it’s remade in 10 years). A new IP that bombs is forgettable, but we’re much less forgiving when a film we love is sloppily repackaged and resold to eager children.

Lyle: “You remember Total Recall, right? That was a big huge licensed release. The Terminator was a big huge licensed release. I think nostalgia has to be somewhat at fault here, because I don’t remember those games being particularly good back then. And again we all know that, especially this day and age, quality and quantity of sales don’t necessarily attribute to each other, but you have to think that something which sells a lot of units is certainly reaching its intended audience. I think people are jaded by that aspect: ‘Oh here comes another kid’s game that’s going to sell a bunch of units because it’s got a movie behind it.’ Yeah, that’s been the case for almost 20 years, since Acclaim and Ocean were licensing those games. When you get presented with a really incredibly compelling property like Finding Nemo, or Incredibles, or Cars, I mean, geez, Cars did better as a videogame than it did in the box office. People like the interactive experience, they like the videogame experience, and it doesn’t necessarily mean the same thing to everybody.”

Big movie licenses have always sold games – good games, mediocre games, and worse-than-liver-soup games. And you do have to assume that they’re reaching their intended audiences, because their intended audiences are anyone who will buy them. The real question is: are developers and publishers exploiting their licensed properties by putting out shoddy games and assuming they'll sell?


“...even going back before the Pixar stuff, we worked on two SpongeBob games and a Scooby Doo Game and I think THQ kind of has taken that mold and tried to replicate that at not only our other internal studios, but with the developer’s that we’ve worked with… We’re not looking to find the lowest common denominator developer to do something exploitative of the license. We really want to find someone passionate about the license and deliver something cool and entertaining.”

I have no reason to doubt the honest intentions of THQ, but if this is the case, why is it so hard for us to see the passion that apparently went into something like Wall-E? And stepping away from THQ, what of games like Tomb of the Dragon Emperor (oh man, really bad) and Hannah Montana: Spotlight World Tour? Where is this passion? Are the kids and parents seeing something we aren't?


 
48 Comments
Order Comments: Newest First | Oldest First
THORSTEINTHESTAFFSTRUCK  - 9 months 3 days ago 
I actually have Wall E. It isn't too bad, but the atmosphere is pretty good.
GamesRadarTylerWilde  - 9 months 3 days ago 
It was OK for the first level or two, I wasn't feeling much soul after a while though, and the movie was all about soul. :)
Unoriginal  - 9 months 3 days ago 
I always love your articles Tyler and this one is no exeption.

Most of the people that have fond memories of kiddie games "back in the day" were growing up "back in the day" and they are todays gamers.
Maybe in 15-20 years, when todays kids inherit the gaming websites and magazines, we'll see features speaking as kindly about Spongebob games as we do about Ducktales and questioning 2020's kiddie games.
GamesRadarTylerWilde  - 9 months 3 days ago 
- Modified by Moderator
You're probably right! We tend to have fond memories of the stuff we grew up with, regardless of its actual quality. I went back and watched some old TV shows I grew up with recently, and realized that they were actually very, very bad. This whole time I was thinking they were amazing.

Some things DO hold up though, now and then... and they become legendary. I went back and played A Link to The Past not that long ago, and it was absolutely as good as I remembered it to be.
pimlicosound  - 9 months 3 days ago 
Kung Fu Panda on X360 was probably the best licensed game I've played lately. It captured the look and the humour of the film very well, and it wasn't horrible to play - certainly no worse than any other beat-em-up.

What the hell is up with this reCaptcha!? It's just a black splotch! There might be some numbers in there, but they could just be oddly-shaped blobs.
protospasm  - 9 months 3 days ago 
Loved the article, but have to disagree with the THQ guy. I'll probably get flamed, but kids aren't the savy consumers everyone grows up to become (well, that some become).
There are a lot of mediating variables at work in the success of a videogame; what is focuses upon by the THQ representative is not critical acclaim of licensed titles, but the financial success. Put it simply, it's a lot harder to unbuy a game than it is to buy it.
First off: to parents who say that their kids love certain games.
A: Are these kids choosing their own gaming library, and are they able to compare their media to other games on the market? I suspect that sampled kids are probably reported as saying that they love the game because they have no real other choice. Previous to my own personal age of cashflow, I HAD to love whatever my parents/aunts/uncles gave to me. Why?
Because if I didn't, I would never have the opportunity to receive enough games to eventually upgrade my collection. I think the argument could've been stronger if the assembled statements were "my kids love repeat rentals of *game title*; it's all they talk about!"
B: Is this an example of the innocence of child consumers, or of their experience? At what level of media saturation does a person become a connoisseur? One book does not a literature major make. Certain franchises become nostalgia markets because as media experience grows, media selectivity is weighed against personal media history. Ducktales stands up as a platformer not out of brand loyalty, but because it had criteria amounting to lasting power: good gameplay, visuals, and musical components. Conversely, people remember Mickey Mousecapades as maybe having good visuals, and good music (I think), but not necessarily great gameplay. Ducktales endures for its positive qualities, while MM is lost to the annals.
C: PR men are devils. He'd be fired if he admitted to knowingly selling junk games. An E for effort doesn't cut it when an in-genre clone cashes in on what is boiled down to a namebrand on wheels... or karaoke stage... or annoying beat-game... or pointless side-scroller.
Shaanyboi  - 9 months 3 days ago 
sigh............. seems like we'll never get something like Aladdin on the SNES aimed for kids again...

what freaks me out is what happens when these kids grow up and go into game development. What happens to their standards? Expectations?...
BodyDamage  - 9 months 3 days ago 
"Things have changed. When I was a kid, games were hard, and that's just how it was. Oh, you're five? That's great - have a billion projectiles cascading across the screen and try not to get hit, bitch. There were no games that our parents praised for being easy, and we didn't run to them when we couldn't get past a level - we just kept trying." If anything in the world is the written truth, this is it right here.
GamesRadarTylerWilde  - 9 months 3 days ago 
Man, I loved the hell out of Aladdin. Though I don't know, I haven't played it recently to see if I'd still enjoy it.
MacGyver1138  - 9 months 3 days ago 
Thanks for getting the Ducktales theme song stuck in my head with your caption. Bastard!
Jordo141  - 9 months 3 days ago 
Even not too far back "Kiddie" games were not that bad. I remember playing the Hercules and A Bugs Life games on the PS1 and there were pretty good imo; and I was around 10 so I would at least have some idea of how good games were.
MacGyver1138  - 9 months 3 days ago 
I think something else that should have been addressed is the developer's time constraints on most licensed games. Because they are typically forced to get the game out near a movie or DVD release date, licensed games tend to feel rushed. There are a lot of licnesed games I can think of (not necessarily "kiddie" games) that had serious potential to be good games, but ended up buggy and short.

Tyler, the Genesis Aladdin game is still quite enjoyable in my opinion.
kompressorlogik  - 9 months 3 days ago 
Some of my fondest memories of gaming as a kid were playing Aladdin and Lion King on the Genesis. I'm not sure what I'd think of them today, but I'm inclined to say they'd still hold up. *nostalgic sigh*
Corsair89  - 9 months 3 days ago 
I lot of things have changed from my childhood gaming to adult gaming. I was 8 when I got an N64 and for years I had a very small collection of games, about a dozen, and I played the hell out of them and loved them. Nowadays, I barely get around to finishing most games bscause I have so many to play.
NelosAngelos  - 9 months 3 days ago 
Yeah, I remember them all fondly, the Disney games were great, and hard as hell. Today, I probably still wouldn't be able to beat them, but still have as much fun as I did back then.

I became somewhat enlightened by this article. Yes when I hear the words "kiddie" "licensed" games, I picture myself stoking the products in my fireplace. But truth is, they are for kids, not for me.

No one says I had to buy them. And yeah, although they probably will suck, at least the target audience, the kids, will most likely love them and have fond memories of playing them just as I do about Aladdin and Chip n' Dale. The only real gripe I have with them now-a-days is on the rare occasion I watch TV, I get pelted with loud, obnoxious background music, bright flashy colors, and a "hey kids, it's High School Musical super happy fun bash jam-o-rama!!!"

So pretty much, make whatever games you want. I don't have to buy them if they're crap in a case.
skelt  - 9 months 3 days ago 
The thing a lot of people don't understand in kiddie games is that there is an audience who appreciates them. You don't get any representation of the little kids who play videogames because all they care about is having quick and easy fun with a relatable and/or recognizable character. Kids don't even think to care about gameplay elements and plot. Smack sonic the hedgehog or mario on it and it will sell regardless of wether or not the hardcore audience cashes in on it.
gutlessVADER  - 9 months 3 days ago 
lol i agree
gbiZZle08  - 9 months 3 days ago 
i agree with skelt. there's a reason why adult's don't like kiddie games. they are made specifically for little kids who aren't necessarily looking for a challenge but for entertainment and to play as they favorite character from a show or whatever. I'm pretty sure that if i went back and played some of the games i played as a kid i would be like, "why the hell did i play this?"
scbyfn4evr  - 9 months 3 days ago 
(I liked The Karate Kid too.)
ThorGodOfOwnage  - 9 months 3 days ago 
to skelt:
even though there are a lot of games directed at kids, when something like a new sonic game comes out, i dont care who its directed at. It should be fun for whoever plays it, not just kids. After seeing the good name of sonic trashed time and time again i want to see something hardcore. not just "hey sonic is a werewolf now with stretchy arms!"it makes me sad =(
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