Activision dismisses iPhone and social games

Other developers may be rushing to the golden markets of Facebook and the Apple App Store, but not Activision. "We don't view the App Store as a really big opportunity for dedicated games," said company CEO Bobby Kotick at the Reuters Global Media Summit.

It's good news for competitor EA, which has been creating App store versions of its AAA titles, as well as Gameloft, a company that has found App Store success by making handheld clones of console titles (including cloning Activision's Modern Warfare with iPhone game Modern Combat.)

"It's a different question assessing it as a business opportunity. Right now we don't see an opportunity for us to participate in that market," Kotick continued. “The place where you have the opportunities for growth is within the communities of franchises we control."

He was not-so-indirectly referring to the big two money makers for Activision, Call of Duty and World of Warcraft (or Blizzard in general). Of course, these franchises aren't bullet-proof - just look at Guitar Hero.

[Source: Reuters]

Dec 2, 2010

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  • cronoman66 - December 3, 2010 1:40 p.m.

    christ, at some point the COD money pot is going to empty out a bit, MAYBE, you could branch you buisness out a bit to keep on the curve of things an not just release the same stuff every year thinking people will forever and always like what your doing
  • Heyexclamationpoint - December 3, 2010 1:21 p.m.

    You'd think that with Activision's official policy of making buttloads of money, they'd embrace this cash cow wholeheartedly.
  • spideralex90 - December 3, 2010 8:03 a.m.

    Wow, I actually must say I'm surprised. Being the cash machine Activision is. They try to make money off of every damn thing on the planet, i'm really surprised they don't try to sell $5 and $10 games. Bobby Kotick, your pretty dumb. Maybe it's because he doesn't actually play video games, yet he runs the damn company.
  • D0CCON - December 3, 2010 2:32 a.m.

    Activision thinks Itouch games aren't worth it? All aboard the Itouch express!!! If the people who think making a sequel a year for everything is good, even after that process kills the games (RIP GH and Tony Hawk), think $15 is reasonable for 3 new maps, think it's fine to kill off the thing that made their remaining cash cow profitable (sorry IW), think that the app store isn't a place for games, that can only mean that the appstore is a spectacular place for games. And if you look at all of the unique indie titles that are showing up, it is (this coming from somebody who used to be an Istuff hater). Maybe it isn't profitable because the appstore is used to more variety so sequel after identical sequel won't do so well.
  • nadrewod999 - December 3, 2010 2:08 a.m.

    I think Kotick means that he can't release sequel after sequel on these systems without LOSING MONEY (which is a very good thing in terms of Activision)
  • urwifemykids - December 3, 2010 1:32 a.m.

    well that was my first FIRST and it feels good well i really have nothing to say about this
  • Eliath - December 3, 2010 1:30 a.m.

    Activision is quickly becoming the most hated publisher in my books. What a shame.
  • urwifemykids - December 3, 2010 1:30 a.m.


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