The lantern-jawed, wisecrack-happy star of the
franchise. If he demands you give him some sugar, you damn well hand it over.
His heroic personality overhaul in
Evil Dead 2
, which transforms him from snivelling coward to all-conquering badass. “I’ll swallow your soul,” shrieks the stricken Henrietta. “Swallow this,” quips Ash, firing his shotgun. Hail to the King, baby.