Mid-season premiere watched by 10.1 million viewers in the States
The Walking Dead continues to break US ratings records in the States. The mid-season premiere episode, “Nebraska”, which aired on AMC on Sunday, was watched by 8.1 million viewers for its 9pm showing, with a further 2 million viewers tuning it for the 10pm and 12.20am “encores”.
The episode shattered the previous record for cable network viewers in what US pundits call the “key demos” (ie, people who have money to spend and whom the advertisers like the most) with 5.4 million adults in the 18-49 age group, and 4.4 million adults in the 25-54 age group (we feel a Venn diagram coming on). And what record did these figures shatter, exactly? The Walking Dead season two premiere last October, of course.
The Walking Dead , “Nebraska” airs in the UK on Friday 17 February on FX.