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SFX
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OK. FIFA World Cup 2010 South Africa is a football game. You know, soccer, with a ball, a pitch, some goals, 22 men and some corner flags. How would you launch that game if you were the PR guy/gal responsible for it?
Maybe try to get Wayne Rooney or Cristiano Ronaldo to show up? Becks isn't going to the World Cup, but he'd still be a massive coup if you could persuade him to come along in exchange for a few readies.
