Prime Day is here, bringing some of the biggest ASUS and Republic of Gamers (ROG) discounts of the year across gaming monitors, PC components, peripherals, cooling solutions, and power supplies. Whether you're looking to boost gaming performance, refresh the look of your setup, or future-proof your system for years to come, now is the perfect time to invest in the upgrades that deliver the greatest impact.
With ASUS' 'Upgrade What Matters' approach, the focus isn't on replacing everything at once – it's about identifying the components that can transform your gaming experience and taking advantage of limited-time Prime Day savings to maximize value.
The best ASUS gaming monitor deals for every setup
When it comes to gaming upgrades, few changes are as instantly noticeable as switching to a better monitor. Whether you're playing on a high-spec gaming PC or the latest console, upgrading your display can transform the entire experience — from smoother refresh rates and sharper visuals to richer colors and improved responsiveness. It's an upgrade you'll see every time you power on, making it one of the most impactful ways to elevate your setup during the Prime Day sales.
Best 4K OLED gaming monitors
Best ultrawide gaming monitors
Best budget gaming monitors
Refresh Your PC with ASUS cases and AIO coolers
Giving your PC a new lease of life doesn't always mean replacing its core components. Upgrading to a new ASUS chassis and AIO cooler is a cost-effective way to revitalize both the look and performance of your system. A modern case can better complement your home décor with cleaner aesthetics and improved cable management, while an efficient AIO cooler helps keep temperatures under control when demanding more from your hardware. For gamers and creators still relying on an older processor, enhanced cooling can unlock more consistent performance and provide the headroom needed to get the very best from an older CPU.
Best budget coolers
Best budget cases
Why a quality power supply is the foundation of every gaming PC
Power supplies are often the most overlooked component in a PC build, yet they provide the foundation for every other part in your system. From powering high-performance graphics cards to ensuring long-term stability and reliability, a quality ASUS or ROG power supply can make all the difference when upgrading or extending the life of your PC.
This is particularly important for users who purchased a pre-built system, where power supplies are often selected to meet minimum requirements and may come with shorter warranty coverage than premium aftermarket alternatives. Upgrading to a trusted ASUS or ROG PSU not only delivers greater efficiency and reliability but also provides the peace of mind needed for future hardware upgrades.
For existing ROG PSU owners, customers who already own a ROG Strix Platinum or ROG Thor III power supply can take advantage of a special discounted price on the ROG Equalizer cable, making it easier than ever to complete a clean, premium-looking build.
Best budget power supply
Best power supply for future-proofed builds
ASUS ROG gaming peripherals deals built for every type of player
Whether you're competing in esports, climbing the ranked ladder, or simply enjoying your favorite games, the right peripherals can make a noticeable difference to your experience. From precision mice and immersive headsets to feature-rich keyboards, ROG gaming gear is designed to help players get more from every session, whatever their playstyle or budget.
Leading the latest generation of ROG keyboards are the ROG HFX magnetic switches, delivering highly responsive performance, adjustable actuation, and the precision demanded by competitive gamers. It's no surprise that ROG keyboards have regularly featured in best gaming keyboard lists from GamesRadar+ and TechRadar, earning praise for their innovation, performance, and build quality.
For gamers looking to upgrade wisely this Prime Day, a new keyboard, mouse, or headset can be one of the most cost-effective ways to enhance both casual and competitive gameplay, with ROG offering options for every level of player.
Best esports gaming gear for competitive play
Best ROG flagship gaming peripherals
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Best TUF gaming gear for smart upgrades
Future-proof your home with ASUS WiFi 7 networking
As more smart devices, gaming systems, and streaming services compete for bandwidth, upgrading to a WiFi 7 router is one of the most effective ways to future-proof your home network. Offering faster speeds, lower latency, and improved performance for connected devices, WiFi 7 is built for today's smart homes and the growing demands of modern networking.
Compared to standard ISP-provided routers, ASUS WiFi 7 networking products deliver advanced security features, intuitive app-based management, parental controls, and greater control over your entire network. Whether you're gaming online, streaming 4K content, working from home, or managing dozens of smart home devices, ASUS routers are designed to keep your connection fast, reliable, and secure.
Already own an older ASUS router? Thanks to ASUS AiMesh technology, compatible routers can work together as a seamless mesh WiFi system, making it easy to extend coverage and upgrade your network without replacing your entire setup.
Best ROG gaming routers for low-latency gaming
Best ASUS WiFi 7 routers for smart homes and streaming
Best budget WiFi 7 routers and networking deals
Visit Amazon.co.uk: ASUS to find a full range of deals during Prime Day, including Nvidia RTX and AMD Radeon graphics cards
Unlock even greater savings with ASUS cashback promotions
Prime Day shoppers can maximise their savings even further by combining Amazon UK Prime Day deals with selected ASUS cashback promotions. Eligible ASUS ProArt and ROG products currently qualify for additional cashback offers, providing an opportunity to save even more on creator-focused and gaming hardware.
Whether you're upgrading your gaming setup through ROG Unleash Your Limit 2026 – ASUS Promotion or investing in professional-grade creative tools through the ProArt Cashback Promotion 2026 — Up to £370 Cashback – ASUS Promotion , qualifying purchases can unlock cashback of up to £370 on selected products.
