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  1. Games

Sponsor Content Created With Asus

Upgrade what matters this Prime Day with ASUS deals and discounts

Features
By Sponsored

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

ASUS image reading 'Level Up' with a power supply, graphics card, motherboard and cooler visible in a prime day advert
(Image credit: ASUS)

Prime Day is here, bringing some of the biggest ASUS and Republic of Gamers (ROG) discounts of the year across gaming monitors, PC components, peripherals, cooling solutions, and power supplies. Whether you're looking to boost gaming performance, refresh the look of your setup, or future-proof your system for years to come, now is the perfect time to invest in the upgrades that deliver the greatest impact.

With ASUS' 'Upgrade What Matters' approach, the focus isn't on replacing everything at once – it's about identifying the components that can transform your gaming experience and taking advantage of limited-time Prime Day savings to maximize value.

The best ASUS gaming monitor deals for every setup

When it comes to gaming upgrades, few changes are as instantly noticeable as switching to a better monitor. Whether you're playing on a high-spec gaming PC or the latest console, upgrading your display can transform the entire experience — from smoother refresh rates and sharper visuals to richer colors and improved responsiveness. It's an upgrade you'll see every time you power on, making it one of the most impactful ways to elevate your setup during the Prime Day sales.

Best 4K OLED gaming monitors

Asus ASUS ROG Strix XG27UCDMG 27
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Asus ASUS ROG Strix XG27UCDMG 27: was £939 now £590 at Amazon

From: Amazon.co.uk: ASUS

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Asus ASUS ROG Swift OLED PG32UCDMR
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Asus  ASUS ROG Swift 32” 4K OLED PG32UCDP
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Asus ASUS ROG Swift 32” 4K OLED PG32UCDP: was £729 now £627 at Amazon

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Best ultrawide gaming monitors

Asus ASUS TUF Gaming VG34VQL3A
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Asus ASUS TUF Gaming VG34VQL3A: was £259 now £247 at Amazon

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Asus ASUS ROG Strix XG49VQ 49”
Asus ASUS ROG Strix XG49VQ 49” : £911 at Amazon

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Asus ASUS TUF Gaming VG34VQL1B
Asus ASUS TUF Gaming VG34VQL1B: £219 at Amazon

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Best budget gaming monitors

ASUS ASUS VY249HGR
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ASUS ASUS VY249HGR: was £89 now £65 at Amazon

From: Amazon.co.uk: ASUS

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ASUS  ASUS ROG Strix XG279CNS
ASUS ASUS ROG Strix XG279CNS: £259 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS TUF Gaming VG249Q1R
ASUS ASUS TUF Gaming VG249Q1R: £168.50 at Amazon

From: Amazon.co.uk: ASUS

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Refresh Your PC with ASUS cases and AIO coolers

Giving your PC a new lease of life doesn't always mean replacing its core components. Upgrading to a new ASUS chassis and AIO cooler is a cost-effective way to revitalize both the look and performance of your system. A modern case can better complement your home décor with cleaner aesthetics and improved cable management, while an efficient AIO cooler helps keep temperatures under control when demanding more from your hardware. For gamers and creators still relying on an older processor, enhanced cooling can unlock more consistent performance and provide the headroom needed to get the very best from an older CPU.

Best budget coolers

ASUS Asus ProArt LC 420 Liquid CPU Cooler
ASUS Asus ProArt LC 420 Liquid CPU Cooler: £222 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ProArt LC 360 all-in-one
ASUS ASUS ProArt LC 360 all-in-one: £230 at Amazon

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ASUS ASUS TUF Gaming LC III 360 ARGB AIO cooler
ASUS ASUS TUF Gaming LC III 360 ARGB AIO cooler: £129 at Amazon

From: Amazon.co.uk: ASUS

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Best budget cases

ROG Hyperion GR701
ROG Hyperion GR701: £105 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ROG Hyperion GR701
ASUS ROG Hyperion GR701: £487 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS TUF Gaming GT302 ARGB White Edition
ASUS ASUS TUF Gaming GT302 ARGB White Edition: £257 at Amazon

From: Amazon.co.uk: ASUS

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Why a quality power supply is the foundation of every gaming PC

Power supplies are often the most overlooked component in a PC build, yet they provide the foundation for every other part in your system. From powering high-performance graphics cards to ensuring long-term stability and reliability, a quality ASUS or ROG power supply can make all the difference when upgrading or extending the life of your PC.

This is particularly important for users who purchased a pre-built system, where power supplies are often selected to meet minimum requirements and may come with shorter warranty coverage than premium aftermarket alternatives. Upgrading to a trusted ASUS or ROG PSU not only delivers greater efficiency and reliability but also provides the peace of mind needed for future hardware upgrades.

For existing ROG PSU owners, customers who already own a ROG Strix Platinum or ROG Thor III power supply can take advantage of a special discounted price on the ROG Equalizer cable, making it easier than ever to complete a clean, premium-looking build.

Best budget power supply

ASUS ROG STRIX 850W Platinum
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ASUS ROG STRIX 850W Platinum: was £179 now £129 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ROG STRIX 850W Platinum
ASUS ROG STRIX 850W Platinum: £95 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS Prime 750W Bronze
ASUS ASUS Prime 750W Bronze: £53.50 at Amazon

From: Amazon.co.uk: ASUS

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Best power supply for future-proofed builds

ASUS ASUS ROG Thor 1000W Platinum III
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ASUS ASUS ROG Thor 1000W Platinum III: was £356 now £299 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ROG Thor 1000W Platinum III
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ASUS ASUS ROG Thor 1000W Platinum III: was £270 now £180 at Amazon

From: Amazon.co.uk: ASUS

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ASUS TUF Gaming 1000W Gold
ASUS TUF Gaming 1000W Gold: £119 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ROG gaming peripherals deals built for every type of player

Whether you're competing in esports, climbing the ranked ladder, or simply enjoying your favorite games, the right peripherals can make a noticeable difference to your experience. From precision mice and immersive headsets to feature-rich keyboards, ROG gaming gear is designed to help players get more from every session, whatever their playstyle or budget.

Leading the latest generation of ROG keyboards are the ROG HFX magnetic switches, delivering highly responsive performance, adjustable actuation, and the precision demanded by competitive gamers. It's no surprise that ROG keyboards have regularly featured in best gaming keyboard lists from GamesRadar+ and TechRadar, earning praise for their innovation, performance, and build quality.

For gamers looking to upgrade wisely this Prime Day, a new keyboard, mouse, or headset can be one of the most cost-effective ways to enhance both casual and competitive gameplay, with ROG offering options for every level of player.

Best esports gaming gear for competitive play

ASUS Souris ROG Sparta X ASUS
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ASUS Souris ROG Sparta X ASUS : was £100 now £85 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ROG Azoth White
ASUS ASUS ROG Azoth White: £326 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ROG Delta II Wireless Gaming Headset
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ASUS ASUS ROG Delta II Wireless Gaming Headset: was £212 now £171 at Amazon

From: Amazon.co.uk: ASUS

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Best ROG flagship gaming peripherals

ASUS ROG Harpe Ace Aim Lab Edition
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ASUS ROG Harpe Ace Aim Lab Edition: was £85 now £76 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ROG Harpe Ace Aim Lab Edition
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ASUS ROG Harpe Ace Aim Lab Edition: was £49.50 now £48 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ROG Pelta Tri-Mode RGB Wireless Lightweight Gaming Headset
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ASUS ASUS ROG Pelta Tri-Mode RGB Wireless Lightweight Gaming Headset: was £110 now £85 at Amazon

From: Amazon.co.uk: ASUS

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Best gaming keyboards with ROG HFX magnetic switches

ASUS ASUS ROG Falchion Ace 75
ASUS ASUS ROG Falchion Ace 75: £190 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ROG Falcata Split Gaming Keyboard
ASUS ASUS ROG Falcata Split Gaming Keyboard: £427 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS ROG Falchion RX Low Profile
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ASUS ASUS ROG Falchion RX Low Profile: was £170 now £85 at Amazon

From: Amazon.co.uk: ASUS

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Best TUF gaming gear for smart upgrades

ASUS ASUS TUF Gaming H1 Gen II
ASUS ASUS TUF Gaming H1 Gen II: £42 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS TUF Gaming M4 Air
ASUS ASUS TUF Gaming M4 Air: £30 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS TUF Gaming VG249Q5R 24" monitor
Save £17
ASUS ASUS TUF Gaming VG249Q5R 24" monitor : was £100 now £83 at Amazon

From: Amazon.co.uk: ASUS

View Deal

Future-proof your home with ASUS WiFi 7 networking

As more smart devices, gaming systems, and streaming services compete for bandwidth, upgrading to a WiFi 7 router is one of the most effective ways to future-proof your home network. Offering faster speeds, lower latency, and improved performance for connected devices, WiFi 7 is built for today's smart homes and the growing demands of modern networking.

Compared to standard ISP-provided routers, ASUS WiFi 7 networking products deliver advanced security features, intuitive app-based management, parental controls, and greater control over your entire network. Whether you're gaming online, streaming 4K content, working from home, or managing dozens of smart home devices, ASUS routers are designed to keep your connection fast, reliable, and secure.

Already own an older ASUS router? Thanks to ASUS AiMesh technology, compatible routers can work together as a seamless mesh WiFi system, making it easy to extend coverage and upgrade your network without replacing your entire setup.

Best ROG gaming routers for low-latency gaming

ASUS TUF-BE9400
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ASUS TUF-BE9400: was £160 now £130 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS RT-BE92U
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ASUS ASUS RT-BE92U: was £208 now £170 at Amazon

From: Amazon.co.uk: ASUS

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ASUS Asus - ROG Rapture GT-BE19000
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ASUS Asus - ROG Rapture GT-BE19000: was £477 now £388 at Amazon

From: Amazon.co.uk: ASUS

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Best ASUS WiFi 7 routers for smart homes and streaming

ASUS ASUS RT-BE86U
Save £50
ASUS ASUS RT-BE86U: was £260 now £210 at Amazon

From: Amazon.co.uk: ASUS

View Deal
ASUS ASUS TUF Gaming BE6500 WiFi 7 Router
ASUS ASUS TUF Gaming BE6500 WiFi 7 Router: £342 at Amazon

From: Amazon.co.uk: ASUS

View Deal
ASUS ASUS RT-BE55
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ASUS ASUS RT-BE55: was £90 now £72 at Amazon

From: Amazon.co.uk: ASUS

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Best budget WiFi 7 routers and networking deals

ASUS ASUS RT-BE50 BE3600
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ASUS ASUS RT-BE50 BE3600: was £108 now £83 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS RT-BE58U BE3600
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ASUS ASUS RT-BE58U BE3600: was £80 now £63 at Amazon

From: Amazon.co.uk: ASUS

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ASUS ASUS RT-BE90U BE9400 Tri-Band
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ASUS ASUS RT-BE90U BE9400 Tri-Band: was £150 now £120 at Amazon

From: Amazon.co.uk: ASUS

View Deal

Visit Amazon.co.uk: ASUS to find a full range of deals during Prime Day, including Nvidia RTX and AMD Radeon graphics cards

Unlock even greater savings with ASUS cashback promotions

Prime Day shoppers can maximise their savings even further by combining Amazon UK Prime Day deals with selected ASUS cashback promotions. Eligible ASUS ProArt and ROG products currently qualify for additional cashback offers, providing an opportunity to save even more on creator-focused and gaming hardware.

Whether you're upgrading your gaming setup through ROG Unleash Your Limit 2026 – ASUS Promotion or investing in professional-grade creative tools through the ProArt Cashback Promotion 2026 — Up to £370 Cashback – ASUS Promotion , qualifying purchases can unlock cashback of up to £370 on selected products.

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