The PlayStation Portable is months away
from becoming the second best handheld in Sony's stable, but that
doesn't mean the company is done learning a thing or two from its
long and storied history. In fact, in a recent chat with Official PlayStation Magazine, Sony CEO and president Jim Ryan admitted the
PSP's multi-media marketing strategy was a little too confusing for
consumers, and that it intends to avoid similar missteps by
swinging the focus back to gaming for the PlayStation Vita.
“I think with PSP we tried to
position it as a rather broad multimedia device. We talked a lot in
the early days of PSP about its video playback functionality its use
as a music device and a host of other multimedia functionality that
it had,” noted Ryan, adding, “that perhaps ended up confusing
consumers, and they weren't quite sure what the device was really all
about. So this time the Vita does all of that stuff that we talked
about on PSP, and it does it a lot better.
Ryan emphasized that
while the PS Vita will feature an abundance of multimedia bells and
whistles, Sony intends to pitch it first and foremost as a gaming
device, adding, "It has been
developed from the ground up as a gaming device. What it does best is
Elsewhere in his interview, Ryan said
consumers were also disenchanted by the release of PS2 and PS3 ports.
Understanding this, Sony is pledging to make every game that hits the
PS Vita a wholly unique experience.
Ryan's latest pro-gaming sentiments
mirror those he gave at GamesCom, giving Sony fans some hope the PS
Vita will have the support and philosophy behind to outperform the PSP. We'll see
if Sony sticks with its gaming focus once it launches February 22.