Sony announces new management, Hirai and House take lead

Sony has announced changes to the upper echelons of management at Sony Computer Entertainment Inc. (SCEI), appointing Kazuo “Riiiidge Racer” Hirai as Chairman and SCEE’s Andrew House as President. SCEI, which focuses on Sony’s research & development, production, and hardware sales, will look to Hirai and House for overseeing a strategy that will improve the PlayStation experience “by uniting hardware, content and network…while accelerating the development of the PlayStation business,” said Sony.

“We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of PS3 platform as well as expansion of non-gaming business,” said Hirai. But these aren’t the only obstacles Sony faces.

The value of Sony stock has been falling steadily since the Japan earthquake and tsunami earlier this year; Sony Corporation CEO Howard Stringer was asked to resign recently at the company’s most attended shareholders meeting in history.

Sony is also still reeling from the aftermath following the security breaches that led up to the major PSN outage in April this year. Many PlayStation Network services remain offline in Japan – and allegations from a class action lawsuit against Sony also suggest that the company was well aware of network security flaws prior to the cyber attack that compromised over 100 million PSN accounts.

The recent restructuring and changing of the guard seems to be a response to what may have been one of the most difficult years for Sony. Even though former SCEI Chairman and CEO Ken Kutaragi will remain as a senior technology adviser for Sony, the longtime leader has stepped down from his role as Honorary Chairman of SCEI.

According to Sony’s Howard Stringer, 90% of PSN users have returned since the network was brought down in April, indicating that consumers still trust the company and the PlayStation brand. But what about you - do you still trust Sony?

Jun 29, 2011



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  • OsoTurboDrog - June 29, 2011 10:22 p.m.

    I just hope they can bring back the corporate mentality that made sony #1 in the previous gens
  • FoxdenRacing - June 29, 2011 8:20 p.m.

    Am I a horrible person for hoping this means that PS4 will be announced to the cry of 'Plaaaaaaystation!' Joking aside, Stringer and Kutaragi did a mother of a one-two punch on the company...turning it from a victorious dark horse into an arrogant, soul-less overlord far worse than the company they sought to unseat. Maybe with Kaz at the wheel it'll go back to the company it was when they were the uppity new kid trying to get noticed in Nintendo and Sega's yard...caring about developers and gamers, rather than acting like a bond villain and kowtowing to the film division's every whim. I doubt it, but one can hope. If anybody within Sony can do it, it's Hirai-sama.
  • CoryM1134 - June 29, 2011 7:23 p.m.

    It's not about trust, it's about quality products. Whatever else they've done, Sony puts out some great games, and as long as they continue to do that, I'll keep giving them my money. If it were about trust though, now's a good time to give them some. It's like when a major airline suffers a crash because of negligence. In the few months that follow they're the safest way you can travel, because nobody else is triple checking everything like they are.
  • dphoenix192 - June 29, 2011 6:34 p.m.

    Currently, the only video game company that has my trust is Valve, but you don't need to trust them to use their products.
  • therawski - June 29, 2011 6:30 p.m.

    House, Roadhouse! - If the shareholders like it maybe we can "trust" a large corporation. Does anyone trust Microsoft, Nintendo?
  • Gahmah - June 29, 2011 9:36 p.m.

    I'm interested in how Hirai & House will lead the company, It should be pretty neat.
  • falcon4196 - June 29, 2011 7:06 p.m.

    No I do not. If I purchase anything from PSN again it will be with one of those prepaid PSN cards.

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