Sony tells Harrison: "Make people cry"

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European big boss told to stir our emotions

Sony's Phil Harrison, vice president of Sony Europe, has been ordered by bosses to bring tears to our eyes according to an interview in Sony pseudo-blogThreeSpeech. Though, thankfully, he isn't expected to submit us to 4-hour sales presentation slideshows or vicious Chinese burns. Instead, Sony wants Phil "tallest man in games" Harrison to produce a stream of emotionally-charged gaming delights for PS3.

"One of the objectives we gave Phil Harrison," explains Sony Europe president David Reeves,"is to make people cry." The big man's orders have led to the development of six or seven first-party titles that Reeves promises are "absolutely spectacular."

"We know that [through the middle and end] of next year, these games are going to come out and people will say: 'I have never seen anything like that before'" Reeves preached to ThreeSpeech in the interview.

July 23, 2007

Ben_Richardson

Ben Richardson is a former Staff Writer for Official PlayStation 2 magazine and a former Content Editor of GamesRadar+. In the years since Ben left GR, he has worked as a columnist, communications officer, charity coach, and podcast host – but we still look back to his news stories from time to time, they are a window into a different era of video games.