See Sonic the Hedgehog sell car insurance in Progressive commercial

We’re very familiar with commercials for videogames, as we’re bombarded with them non-stop whenever we watch South Park, so we aren’t surprised to see game characters selling the game they appear in. However, it’s pretty rare to see a game character pitching something other than a game, especially something as random as car insurance. That’s exactly what Sonic the Hedgehog is doing when he crosses over with the omnipresent Progressive sales associate Flo.

Aside from getting to see Flo’s beaming face interact with Sonic, our favorite part is that modern Sonic keeps his mouth shut, instead of nasally whining about chilli dogs. We had to wonder just why Sonic needs insurance, unless it’s for another round of Sega All-Stars Racing. We’re not sure if this will actually sell nostalgic 20-somethings on the brand, but it was at least a cute commercial. And just so we aren’t leaving out Sonic’s chief rival, does anyone remember when Mario tried to sell milk?


Sega Sonic WTF


  • Poggs - January 13, 2012 9:41 a.m.

    Sonic is buying car insurance for his Cyclone in Sonic Drift.
  • rxb - January 12, 2012 6:36 a.m.

    That was painful to watch
  • IceBlueKirby - January 11, 2012 11:28 p.m.

    Oh how the mighty have fallen.
  • Hobogonigal - January 11, 2012 10:14 p.m.

    Wow, that Mario ad is really awful. Never seen it before and the poor CG effects added with the drone of a voice at the end really makes me want to cry. I think a more appropriate ad would be: want to get higher, take magic mushrooms :) Cue tripped out Luigi mode on Super Smash Bros Brawl.
  • NeoKef - January 11, 2012 9:08 p.m.

  • Dmancapri - January 11, 2012 8:46 p.m.

    NOW GEIGO MUST HAVE MEGA MAN AND ALLSTATE MAYHEM MAN MUST SAY " I'm you're everyday Italian plumber, just doing my job and saving the princess" WHILE DRESSED AS MARIO AND WHILE JUMPING ON YOUR CAR MUHAHAHAHAHAHA!!!!
  • Sinosaur - January 11, 2012 6:46 p.m.

    That Mario commercial gave me one of those horrible 'holy crap, holy crap, I remember this! This was on all the time! Oh my god I remember this' feelings. I got the same thing from the old Blowpop commercial I saw last month.
  • ThatGamerDude - January 11, 2012 6:07 p.m.

    Did Sega even agree to have him in a Progressive commercial? What exactly did they plan to accomplish with this? (not that it matters)
  • Hobogonigal - January 11, 2012 10:15 p.m.

    What did they plan to get from all the other awful commercials he has been in?
  • ThisIsMyFuckingThirdAccount - January 12, 2012 3:43 p.m.

    CORPORATE SYNERGY. *jazz hands*
  • NotBraze - January 11, 2012 6:02 p.m.

    Like just about everything that's happened to Sonic in the last few years this fills me with mixed emotions. In order: –Sonic in a Progressive commercial? Hwah?! –Ooh neat! Sonic 3 Invincibility Music! –I really really hate Flo. –He's not talking! Hooray! –Still not sure how I feel about Sonic shilling car insurance… –Even animated I still really hate Flo. –Sonic in a Progressive commercial? Hwah?!
  • Cyberninja - January 11, 2012 4:43 p.m.

    i feel old i remember that Mario commercial
  • ShowMeYourKitties - January 11, 2012 4:42 p.m.

    Thank God sonic didn't talk. If i heard flo's voice and sonic's voice in the same commercial I would have to kill myself...
  • NotBraze - January 11, 2012 6:06 p.m.


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