PlayStation 3 could scoop up casual market amidst Wii U transition

Wonderbook and lower price point will change consumer minds, SCE UK boss says

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While Nintendo passes the torch from Wii to Wii U this holiday season, the PlayStation 3 may have the perfect opportunity to swoop up the casual market. PlayStation UK managing director Fergal Gara told GamesRadar sister site CVGa confluence of circumstances will open up Nintendo's treasured market to Sony in the next few months.

Gara said he believes the Wii's sales will slow, and consumer interest will take a bit to spark for Wii U. But in the same period, Sony will offer several casual-friendly products on a known and less-expensive platform.

"We see ourselves well positioned for the casual market who won't buy Wii U on day one," Gara said. "We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we think we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet."

While Gara was confident about PlayStation 3's potential to box out Nintendo, Nintendo of America president and chief operating officer Reggie Fils-Aime expects both the Wii and Wii U to sell well throughout the season.

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One of GR+'s news crew, Connor also writes features from time to time and does a lil' streamin'-streamin' on the side. Chrom is his husband and nothing will ever come between them.
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