Nintendo: Nothing we've done can be considered a success

So you've rebooted the games industry after the great video game crash of '83. You've dominated the '80s and '90s. Your mascot has become more well-known than Disney's. You own the handheld market and a few years ago you released one of the most insanely popuar consoles in history. You're successful, right? Apparently not.

You see according to President Satoru Iwata, success is not a permitted claim at Nintendo. And his reasons for that are good.

"I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance. If we call a result of any of our efforts a 'success'… we might apply it as the standard for success for future projects as well, and we could wind up not trying to do better than that or not making something which is very different in nature."

It's a very refreshing and healthy thing to hear in this showboating industry of bloated promises and inter-company smack-talk. Hard to imagine such an attitude coming from a company other than Nintendo too. 

Cheers, IGN.


  • kiing8kong6 - November 30, 2012 11:44 a.m.

    Duh du duh....du duh. Nintendo was great but has become a video game mediocrity that recycles and reuses the same franchises over and over.
  • angelusdlion - December 1, 2012 7:06 a.m.

    And that's different than call of duty and moh?
  • Smash_Bro - November 29, 2012 5:31 p.m.

    Seems like Reggie missed that memo.
  • taokaka - November 29, 2012 5:18 p.m.

    Quickly lets go troll nintendo fanboys and tell them their favourite games aren't successes. Also it does sound like something sony of recent years would say.
  • KA87 - November 30, 2012 6:14 a.m.

    We must act fast or they will all cry themselves to sleep before we get the chance to troll them.
  • 7-D - November 29, 2012 1:14 p.m.

    Awaiting scathing comment from 'tehtimeisnow'
  • BladedFalcon - November 29, 2012 10:45 a.m.

    If only the previous president, Yamauchi, had thought the same way... Also, like the guys that posted below said, Reggie could certainly do good to hear what Iwata is saying >_>
  • Balaska - November 29, 2012 10:10 a.m.

    Does anyone actually remember anything Fils-Aime actually says? I know I read the words... but somehow they don't stay in my brain.
  • Redeater - November 29, 2012 12:43 p.m.

    I try to forget them as soon as I read them. He comes off as extremely pompous. I'm starting to wonder if he is regretting making such a huge deal about WiiU sales this November. I don't think the WiiU could be considered a flop by any means but after Sony and Microsoft released their sales it's just.....staggering. I'm hoping the WiiU will be a success. It's really a great little machine.
  • Travia220 - November 29, 2012 4:27 p.m.

    The difference in sales isn't exactly unnatural. The Wii-U is no where near a "Flop." If anything it's doing incredibly well. There are factors such as higher supply of PS3's and Xbox360s. Things like Holiday Sales.. Black Friday.. all these things will affect the price of the older consoles(Massive discounts during Black Friday for these systems is not uncommon). The fact it sold as many as it did during such a highly competitive time of year shows it has a lot of potential. The only thing we can take from it's sales is that the Wii-U isn't doing as well as the Wii but doing better than PS3 / 360 when they launched.
  • shawksta - November 29, 2012 9:03 a.m.

    Iwatas an honest man, he keeps pushing and even took paycuts for the companies short comings. It is refreshing hearing things like this, companies just gloat and bash others these days. Same goes for Square Enix, their own blood saying how its in a downfall if they don't do it right.
  • Redeater - November 29, 2012 12:47 p.m.

    I listened to an interview on Sup' Holmes with a guy from Way Forward. You want to talk about gloating and bashing you should hear how this guy was saying Ocarina and Uncharted 2 are the worst game ever made and that reviewers were wrong about Bloodrayne because they weren't playing it right. The guy might be a complete dick but a boy and his blob was fantastic so I can't completely dislike him.
  • shawksta - November 29, 2012 9:06 p.m.

    Hey to each their own, and technically i didnt say people who gloat and bash were bad people, i just said what was happening these days. Wayforward is great, despite his bashing and Silent Hill Book of Memories from being bizarre, their still great, frankly im suprised Gamesradar didnt post how there's a third Shantae game coming from them on the 3DS. To be fair, its not like i hate Ocarina, far from it, i love it, i just hate how people use it to compare it as a standard to every other Zelda ever.
  • runner - November 29, 2012 8:54 a.m.

    If the same question is asked to Reggie Fils-Aime, the answer might come out quite different, or even polar opposite.
  • Godzillarex - November 29, 2012 9:13 a.m.

    I was thinking the same thing, haha

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